Page 164 of Advertising

The Voice Of Change, an IAA initiative, was started as a behaviour change communication initiative which was aimed at addressing the skewed portrayal of gender in the field of advertising and communication.

International Advertising Association to host a summit on gender sensitisation in media: Voice of Change

The theme is gender portrayal across the creative spectrum from a 30 seconds TVC to a three hour film

July 27, 2022 16:11 IST

British Paints aims to pave the way for the inauguration of three fresh and innovative products.

British Paints rolls out new campaign with fresh brand colours

The firm plans to live up to the campaign communication by infusing colours of happiness

July 27, 2022 14:24 IST

Work That Speaks | Ad Reviews | 19 To 26 July 2022

Brands that cut through: OPPO, Signature Global, OnePlus, Hide & Seek, Maaza, HDFC Life, IDP, Mega Builders, TVS Radeon, GoMechanic,…

July 27, 2022 10:59 IST

The video further highlights initiatives that WhatsApp has undertaken to help consumers avoid such scams

Payments on WhatsApp rolls out ‘Scam Se Bacho’ campaign in India

Conceptualised by BBDO India, the music video captures an array of everyday situations that warn users of scams

July 26, 2022 17:14 IST

As per the company, CURIA has emerged as a one-stop platform for all cancer-related information and guidance in India.

CURIA collaborates with former cricketer Yuvraj Singh

With the association, the company aims to strengthen its presence across India

July 26, 2022 11:55 IST

In his previous roles, he has led many profitable businesses, including during his leadership stints at Essence Global, Wavemaker and Reliance Broadcast Network.

Omnicom Media Group India appoints Anand Chakravarthy as its chief growth officer

He will report to Kartik Sharma, group CEO of OMG India

July 26, 2022 10:40 IST

The campaign celebrates the passion and success of all its intermediaries who sincerely dedicate their lives to bringing financial wellness to the lives of their clients.

Probus Insurance Broker launches ‘Aapka Saathi, Aapka Saarathi’ ad campaign

The 360-degree campaign will be promoted through digital platforms including OTTs, gaming apps, YouTube and popular audio apps

July 25, 2022 19:36 IST

SleepyCat is India’s premium sleep solutions company.

SleepyCat collaborates with Nikhat Zareen and Srikanth Kidambi for their new campaign

Through a series of videos, the campaign aims to highlight the comfort and support functionality of the mattress

July 25, 2022 17:33 IST

dezerv. is an expert-led, wealth creation platform

dezerv. launches #youdezervbetter campaign

The campaign has been conceptualised and created by dezerv. and Light@27

July 25, 2022 16:22 IST

This film opens with a teenage girl who pops Chupa Chups lollipop that colours her tongue blue.

Chupa Chups rolls out ‘Colour Your Tongue Lollipops’ campaign

The campaign has been conceptualised by Ogilvy

July 25, 2022 15:26 IST

Available in two variants – Aloe Vera and Rose Water, the new gel-based body lotions provide non-greasy 24-hour hydration

NIVEA India launches #SkincarePeNoBreak campaign featuring Taapsee Pannu

The campaign is conceptualised by Publicis One Touch

July 25, 2022 12:55 IST

He will report into Arjuna Gaur, chief creative officer (CCO), Dentsu Webchutney and dentsuMB.

Dentsu Creative India appoints Sudhir Das as executive creative director

Prior to this appointment, Das was with Leo Burnett as associate executive creative director

July 25, 2022 11:22 IST

Work That Speaks | Top 10 Ads Video Countdown June 2022

View the best Indian brand work from the month. Featuring: Dell, Dulux, Kurkure, Scaler, Manyavar, Maggi, Milton, Kerala Tourism, Gillette,…

July 25, 2022 09:30 IST

Ad world goes hyper-local; targeted commercials gaining ground

Brands take to tailored communication for higher return on investment

July 24, 2022 10:00 IST

Shaaimu plans to launch a series of next-generation smartwatches along with a fresh range of audio products

Lifestyle brand Shaaimu appoints Milind Soman as its brand ambassador

According to Soman, Shaaimu aims to make technologically advanced products accessible to everyone

Updated: July 22, 2022 12:34 IST

The report gives insights into the top six violative categories such as education, healthcare, personal care, virtual digital assets, gaming, and food and beverage

ASCI releases sector report card of top six violative categories

The report delves into the specifics of the advertisements examined, the types of complaints, the results of the ads processed,…

July 21, 2022 16:50 IST

The campaign is created and produced by Lintas C:EX

Kinara Capital launches #JadejaBatsForKinara campaign featuring Ravindra Jadeja

The company aims to expand awareness of myKinara App though its latest campaign

July 21, 2022 13:28 IST

Nike took over as MLB's uniform supplier in 2020 and last year added a series of City Connect uniforms.

Major League Baseball moving ahead with uniform ads for 2023

Major League Soccer became the first of the major North American leagues to allow jersey ads in 2007

July 20, 2022 11:09 IST

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