Page 162 of Advertising

The company will be known as “Extentia, a Merkle Company” with immediate effect and will develop joint go-to-market plans and…

Adjusted sales excluding pass-through-costs rose more than 12% to 5.5 billion pounds ($6.7 billion) in the first half of the…

The classroom campaign aims to target the millennial generation who prefers to have snacks on the go

The campaign features Olympic medalists Lovlina Borgohain and Manpreet Singh

The company has roped Alaya F and Rohit Saraf in its campaign to break free of stereotypical rules of dating

The film captures the essence of the brother – sister relationship

This campaign is built on the brand’s strategy to identify the more micro reasons or occasions within the larger gifting…

Sinha will be responsible for the brand’s advertising and marketing campaigns

The actor will be seen promoting its fragrance category

With the tagline ‘Mood toh tabhi banega, jab Spotify chalega’, the marketing campaign uses Gen Z situations to show how…

Surjo Dutt, Chief Creative Officer, FCB India

While Balagopalan takes on a national role, he will continue to be the planning head for Mumbai and Kolkata

Titan Eye+ has launched a new integrated campaign with its brand ambassador Ayushmann Khurrana created by Ogilvy. As per the…

The new ad campaign ‘Main Pratha Bhi Hoon, Main Pragati Bhi’ aims to represent the progressive Indian women who is…

Through the campaign, the brand urges people to break the age barriers and extend their friendship beyond age.