Page 12 of Advertising

"As for an ad campaign, Nike’s iconic Just Do It remains a timeless source of motivation, encouraging us to push boundaries and turn our dreams into reality," Sainani said.

BrandWagon Chai pe Charcha with Curl Care’s Simran Sainani Premium Story

Simran Sainani, founder and CEO, Curl Care, talks to BrandWagon Online about her weekends, favourite vacation destination and more.

January 19, 2025 17:00 IST

"Ibiza is my go-to destination," Jain added.

BrandWagon Chai pe Charcha with Miraggio’s Mohit Jain Premium Story

Mohit Jain, founder and CEO, Miraggio , talks to BrandWagon Online about his weekends, favourite vacation destination and more.

January 19, 2025 12:04 IST

Four stories, one message: Break free from labels. Absolut Mixers' #UNLABEL #BORN COLOURLESS celebrates individuality and challenges stereotypes

Absolut Mixers launches #UNLABEL #BORN COLOURLESS campaign to promote a world without labels

Absolut Mixers launches #UNLABEL #BORN COLOURLESS, a campaign breaking stereotypes and celebrating individuality to promote inclusivity and acceptance.

January 16, 2025 16:37 IST

Aside from his advertising career, Trivedi is also a storyteller, co-writing the screenplay and dialogue for the feature film Trial Period, which earned nominations at the Filmfare OTT Awards.

Enormous Brands appoints Akshat Trivedi as national creative director – West

Trivedi, previously creative partner at The Womb, brings a wealth of experience, having played a key role in the success…

January 16, 2025 13:51 IST

The first T20I match will take place on January 22, 2025, at Eden Gardens, Kolkata. The series is a key fixture before India’s ICC Champions Trophy 2025 preparations.

Star Sports Network and Disney+ Hotstar launch ‘SKYball’ campaign for India vs England T20I series

The five-match series will be held in India and features T20I skipper Suryakumar Yadav, who is central to the campaign…

Updated: February 5, 2025 14:13 IST

SOFTWARE POWERS KIA CARNIVAL’S NEW COMMERCIAL

Unreal is the new real: Kia Carnival ad redefines realism with virtual filmmaking

For the first time, a car ad film has been shot without a car

Updated: January 15, 2025 12:46 IST

On the spot with Lemonn’s Devam Sardana Premium Story

“Whenever I think about an advertising campaign that has fascinated me, it has been something I read about 10 years…

January 15, 2025 08:56 IST

The transaction, which will include Vistar Media's marketplace and technology solutions, is anticipated to close in the first quarter of 2025.

T-Mobile bets $600 million on Vistar Media to enter the DOOH advertising market

Vistar Media’s platform enables buying, selling, and managing media campaigns across 1.1 million digital screens operated by OOH media houses…

January 14, 2025 17:15 IST

ASCI’s advisory stresses that disclosures must be clear, upfront, and not buried in hashtags or links.

ASCI warns LinkedIn influencers: Disclose brand partnerships or face action

According to media reports, ASCI received 60 complaints about undisclosed brand associations on LinkedIn in the past week.

January 14, 2025 13:20 IST

The campaign introduces Solaroof solutions, designed to simplify solar energy adoption for Indian households.

Makar Sankranti 2025: Tata Power’s campaign turns rooftops into solar powerhouses

Tata Power promotes solar adoption with ‘Aapki Roof, Aapki Takat

January 14, 2025 11:56 IST

With the badminton segment’s expanding reach, PUMA aims to enhance its performance-wear offerings and increase its market presence, the company added.

PV Sindhu joins PUMA India as brand ambassador

From what is understood, the partnership also marks PUMA’s official entry into the badminton sector.

January 13, 2025 11:32 IST

With nearly two decades of experience at PepsiCo, Bhandari has held various leadership roles across India, Southeast Asia, and the Pacific.

PepsiCo Names Nitin Bhandari as VP and GM for India and South Asia Beverages

Based in Gurugram, Bhandari will oversee the company’s beverage operations in the region, focusing on growth, consumer engagement, and strengthening…

January 13, 2025 09:57 IST

The installation, unveiled on January 11, provides instant warmth to users by detecting hand movements.

Swiggy Instamart launches InstaWarmer at CyberHub

Conceptualised with Dentsu Creative Isobar, the activation promotes Swiggy Instamart’s winter essentials collection in partnership with Lifelong

January 12, 2025 15:28 IST

Porsche join hands with Liter of Light to bring solar lamps to rural India

The project was executed with the assistance of local organisations, including the Rotary Club of Bombay Juhu Beach.

January 10, 2025 11:41 IST

Emami rebrands Fair & Handsome in growth push Premium Story

Emami is the leader in the Rs 250-crore male fairness cream market with a 65% share.

January 10, 2025 10:54 IST

Experts reckon that the stakes could get higher within non-cricket sports as the various leagues establish their foothold and the players figure out what a bit of marketing pizzazz can do to their careers.

Muted buzz: Cricket fatigue crimps WPL ad spending Premium Story

But the enthusiasm among advertisers, that typically precedes a cricket league, appears to be missing. Ad rates for the WPL,…

January 10, 2025 10:47 IST

Britannia launches ‘Nature Shapes Britannia’ campaign to promote sustainability with eco-friendly billboards

Reportedly, the billboards are printed on 100% cotton biodegradable material, aligning with the brand’s sustainability goals

January 9, 2025 17:42 IST

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