Page 11 of Advertising News: Advertising Latest News, Advertising Today news, Advertising Breaking News

More than half (53%) of respondents believe that mainstream media is biased, which reflects a growing skepticism towards traditional news outlets.

Delhi Elections: Gen Z speaks on freebies, policies, and political hype

The study found that 74% of young voters believe that freebies influence votes. While this does not necessarily mean they…

February 3, 2025 15:53 IST

With this campaign, we aim to grab consumers' attention in a way that feels fresh and unexpected.

Campaign Decoded: Britannia’s billboards bend to nature—Not the other way around! Premium Story

Archana Balaraman, General Manager – Marketing, Britannia, talks to BrandWagon Online about the conceptualisation, thought and more about the campaign.

February 1, 2025 09:44 IST

Google layoff, Google petition job security

Big changes for Google Ads: Demand Gen gets smarter while video action campaigns disappear

Google is upgrading Demand Gen ads with new targeting controls, creative tools, and enhanced retail features while phasing out Video…

January 31, 2025 17:57 IST

On the spot with Agnishwar Jayaprakash, founder and CEO, Garuda Aerospace Premium Story

What struck me most about “Win From Within” was its focus on inner strength.

January 29, 2025 10:11 IST

. The campaign focuses on encouraging small businesses to register and gain access to a broad customer base in India and internationally.

Want to sell more? Amazon India’s new campaign #DikhogeTohBikoge shows you how!

Amazon India launches the #DikhogeTohBikoge campaign to promote e-commerce for small businesses, offering them access to millions of customers in…

January 28, 2025 19:01 IST

Through partnerships like the one with Kapoor, U&i plans to grow its market presence and continue offering products that align with consumer preferences.

Shahid Kapoor drives U&i’s new digital ad, showcasing stylish tech gadgets

The ad highlights U&i’s focus on innovation, style, and reliability, with Kapoor showcasing the brand’s range of products. In the…

Updated: January 27, 2025 15:16 IST

In an interview to Fortune India, Gaekwad said his investment philosophy is simple: identifying undervalued opportunity, infusing them with capital and expertise and driving substantial growth.

Danny Gaekwad has an eye for under-valued opportunity Premium Story

The son of a judge and grandson of an Indian Army Colonel, Gaekwad is certainly not miser in self-praise.

January 27, 2025 08:36 IST

The ad films feature Ranbir Kapoor and Triptii Dimri navigating everyday situations made chaotic by their fashionable appearances.

Ranbir Kapoor, Triptii Dimri, and Sushant Singh prove fashion can be dangerous in Myntra’s new ad

The campaign marks the debut of Bollywood actor Triptii Dimri as Myntra’s newest ambassador, joining the likes of Shah Rukh…

January 26, 2025 10:20 IST

The campaign features four short films, each highlighting a different aspiration, such as starting a business, living in a beautiful home, having a dream wedding, and buying a car.

Kissht launches new campaign to empower millennials and Gen Z

Kissht launches its new campaign “Kissht Se Khushiyan Khul Kar Jeeyo” to inspire millennials and Gen Z by showcasing how…

Updated: January 27, 2025 12:08 IST

The mini-series stars Akash, Krysta, and Sid—the popular trio from Scapia’s Monsoon Release 2024.

Scapia’s Winter Release 2025: A mini-series, train tickets, and visa help rolled out

Scapia’s Winter Release 2025 introduces a two-part mini-series and new travel features, including easy train bookings, stress-free visa applications, and…

January 24, 2025 10:49 IST

This is not the first time Patanjali has faced criticism for its advertisements. In the past, similar claims about curing Covid-19 with Patanjali’s Coronil product stirred controversy and attracted regulatory action.

Patanjali ‘misleading customers’? Cases pile up against Baba Ramdev’s ‘Swadeshi’ brand

Patanjali faces multiple legal and regulatory challenges, from FSSAI recalls to misleading health claims and lawsuits from competitors. How these…

January 24, 2025 10:10 IST

This isn’t just about two brands squabbling. It’s also about how far companies can go when promoting their products.

Dabur takes Patanjali to court over chyawanprash ad dispute

Dabur has sued Patanjali, co-founded by Baba Ramdev, over a chyavanprash ad alleging misleading claims about herbs and safety. The…

Updated: January 23, 2025 15:04 IST

What I found compelling is how the campaign uses storytelling to express this message.

On the spot with Aditya Mhatre, Co-Founder & CPTO, Beacon Premium Story

Honda’s “Unstoppable Dreams” campaign’s message —that failure is a crucial part of success—is something I deeply connect with.

Updated: January 24, 2025 14:18 IST

"In his submission before the court, Mehta highlighted how businesses are capitalising on halal certification across various product categories" (Image: Freepik)

Why should cement, flour be halal-certified? SG Tushar Mehta raises concern in Supreme Court

Solicitor General Tushar Mehta raised concerns in the Supreme Court over the halal certification of non-food products like cement and…

Updated: January 21, 2025 14:53 IST

Virat Kohli and Rohit Sharma have emerged as key drivers of online cricket conversations. Kohli's content generated 11 million page views, while Sharma's generated 7.9 million.

Cricket generates 51 million online impressions in just 30 days: Report

With IPL 2025 on the horizon, conversations surrounding players, teams, and strategies are increasingly dominating online discussions, reflecting cricket’s powerful…

January 20, 2025 16:36 IST

Kurkure gets a Schezwan twist as PepsiCo partners with Tata Consumer Products

The new Kurkure variant is available in Rs5, Rs 10, and Rs 20 packs, targeting a wide audience across markets.

January 20, 2025 15:16 IST