Page 10 of Advertising

India secures its place as the 9th largest advertising market worldwide, with the sector projected to grow 7% year-on-year, reaching…

The initiative reclaims the often-derogatory term “bitch,” transforming it into a symbol of strength for women who challenge societal expectations.

From what is understood, the campaign’s ad film portrays a young couple, Isha and Nimit, who host Rajkummar and Patralekha…

The campaign draws on nostalgia while incorporating a contemporary approach to marketing. Swiggy Instamart has previously collaborated with actors like…

OpenAI’s Super Bowl ad would put it in direct competition with other tech giants, such as Google, which promoted its…

The services sector dominated radio advertising, accounting for 30% of total ad volumes in 2024.

According to the company, set against the backdrop of Orry’s ‘Lonely Hearts’ Valentine’s slumber party, the campaign brings together two…

Pat Cummins takes a cheeky jab at Virat Kohli in a viral ICC Champions Trophy 2025 promo, saying, “Never seen…

Elon Musk’s X expands its lawsuit, accusing major brands of colluding in an ad boycott that cost the platform billions.

In 2024, India’s advertising industry recorded a 6.3% growth to reach Rs 101,084 crore, despite macroeconomic headwinds. It is expected…

As part of this expansion, Anchor Oral Care has launched two new campaigns in Odisha, highlighting its superior oral care…