Page 163 of Advertising

Including independent agencies, GroupM led with 34% industry share, ahead of Mediabrands (19%) and dentsu (16%).

IAA started the journey last year with a research study in partnership with UNICEF

Checking fake users and fake engagement should be part of the standard due diligence during the valuation process to set…

Brands that cut through: Tanishq, Dezerv, AcneStar, Cadbury, McDonald’s, Dabur, Milo, Freecharge, muvin, Kinder Joy, FanCode.

The campaign highlights the constant bond shared by a brother and sister

Missing, developed by Missing Link Trust, an NGO which combines art and technology to create mass awareness around sex trafficking,…

The first digital campaign with the new brand ambassador will be released by the brand in August 2022

The agency won the pitch for the creative mandate of Vadilal Ice Cream’s International business

The campaign has been conceptualised by Shreyansh Innovations

As part of the culmination, Truecaller-News18 Network to unveil #CallItOut Art Work and #itsnotok EmpowHER marathon

He will be mentoring the senior leadership team in augmenting the company’s offerings across data, content, and community solutions

With this association, Mobilla aims to strengthen the existing consumer base while tapping into new and potential consumers

As per the report, Vicco Turmeric Face Wash was the most advertised brand

The partnership aims to help brands bolster their customer data strategy

The theme is gender portrayal across the creative spectrum from a 30 seconds TVC to a three hour film

The firm plans to live up to the campaign communication by infusing colours of happiness

Brands that cut through: OPPO, Signature Global, OnePlus, Hide & Seek, Maaza, HDFC Life, IDP, Mega Builders, TVS Radeon, GoMechanic,…