Page 159 of Advertising

The company offers a bouquet of products including motor insurance, health insurance, travel insurance, home insurance, MSME/SME insurance, liability insurance.

Reliance General Insurance launches #FreedomToCustomise on the occasion of Independence Day

According to Anand Singhi, chief distribution officer, Reliance General Insurance, in this day and age, when customers want the power…

August 15, 2022 13:02 IST

Independence Day 2022: From Yeh Dil Maange More to Tedha Hai Par Mera Hai and Har Ghoont Me Swag, a look at PepsiCo India’s campaigns over the years

As India celebrates its 75th year of Independence today, BrandWagon Online takes a look at some of the popular campaigns

August 15, 2022 11:57 IST

Even into the ’80s and ’90s, a landline telephone connection had a waiting list of six months to a year.

Freedom is the most important catalyst to thinking big

In 75 years, we have been introduced to multiple new categories

August 15, 2022 08:25 IST

The objective of the campaign is to build trust among the people in their products and equipment as every person who is safe at work is free from the fear of accidents.

Independence Day 2022: Euro Safety Group rolls out #MainAzaadHuKyunkiMainSurakshitHu campaign

The digital film features the Euro Safety workers and shows freedom from fear

August 14, 2022 17:54 IST

he potential of DOOH lies in the ability to do so in a dynamic capacity that comes from a variety of data sources.

From OOH to DOOH, how the advertising world is evolving

With the world moving hybrid, brands are investing more on DOOH platforms with ad spends expected to rise over the…

August 14, 2022 17:01 IST

Illinois’s primary earlier this year yielded an unexpected ad blitz, according to AdImpact.

Political ad expenditure for US Midterm elections to touch $9 billion

Money spent on broadcast, cable, streaming and digital platforms to sway voters ahead of November elections is on track to…

Updated: August 14, 2022 14:10 IST

In June 2022, Kiya.ai launched Kiyaverse, a metaverse platform.

Independence Day 2022: Kiya.ai to celebrate Azadi Kaa Amrit Mahotsav in metaverse on Bharatmeta

As per the company, a virtual experience in Bharatmeta will enable visitors to observe the Tricolour hoisted on a virtual…

August 14, 2022 12:04 IST

Streaming media giants, in their quest for growth, have realised that increasing their subscriber counts is becoming harder and harder to do

Is streamvertising the future of advertising

Streaming media giants are expanding to incorporate commercial breaks into their content by offering cheaper subscription models

August 14, 2022 09:57 IST

Diversity is given new meaning in the film, where the fund house talks about various investor personalities and their approach to investing, expressed through opinions.

IDFC Mutual Fund unveils investor awareness film titled #UnitedByInvestments

The #UnitedByInvestments film is available on IDFC Mutual Fund social media channels

August 13, 2022 18:04 IST

CEAT, the flagship company of RPG Enterprises, was established in 1958.

Independence Day 2022: CEAT Tyres releases video film #RidingHopeRidingChange

As per the company, the message of hope that the film delivers is mirrored in the efforts of CEAT Tyres

August 13, 2022 17:37 IST

The campaign will see a mix of reels and posts that will focus on kids exploring the outdoors through simple play and fun adventures.

Ed-a-Mamma launches its new digital campaign #OutIsIn

The digital campaign conceptualised by SoCheers was launched on August 12 across all social media platforms

August 13, 2022 16:02 IST

The Great Khali appears in a print ad and Instagram reels

Licious partners with The Great Khali for its ‘All You Can Meat Buffet’ festival

Conceptualised and executed by the Licious internal brand team, the campaign will run during the festival across several digital and…

August 13, 2022 14:58 IST

Detailed and uninterrupted reading continues to draw readers to newspaper: Report

According to the report, it is important for print publishers to invest in recruiting young audience

August 13, 2022 14:38 IST

Apart from hoisting of the national flag across locations, ITC will be undertaking community and farmer engagements such as bullock cart rallies, tractor rallies, and organising employee activities, cultural programs, and digital campaigns.

Independence Day 2022: ITC launches corporate film to celebrate the contributions of India’s freedom fighters

The film has been conceptualised by Ogilvy

August 13, 2022 12:39 IST

Founded in 1973 by Nanda, Ajit Balakrishnan and Mohammed Khan, Rediffusion is in its 50th year and has been responsible for building powerful brands over the years.

Rediffusion to launch full-service agency, Next

The new agency will specialise in innovation, data, marketing and technology and aims to service start-ups, fin-tech, e-commerce, ed-tech, and…

August 13, 2022 10:15 IST

The new film has been conceptualised by Creativeland Asia.

Independence Day 2022: Godrej celebrates 75 years of Independence with a new film #SoundsOfMakingIndia

The film narrates the story of Godrej Group’s journey of being an integral part of the nation’s progress

August 12, 2022 19:05 IST

As per the company, the objective is to inspire people to truly celebrate the seemingly small, everyday moments of joy without waiting for the big, momentous occasions.

Britannia’s new films celebrate the daily happy moments

The films are conceptualised by McCann Worldgroup

Updated: August 12, 2022 18:45 IST

A mock-up of a unique matchmaking platform created specifically for desi and videsi matches, known as desividesijodi.com, has also been launched as part of the collaboration.

Kurkure partners with Karan Johar for its latest offering Chatpata Cheese

The collaboration is an extension of Kurkure’s ‘Videsi Mein Desi Chatpatapan’ campaign

August 12, 2022 16:13 IST

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