Page 158 of Advertising

Swiggy is hosting an integrated cross-category celebration spanning across food delivery, Instamart, and a series of offline events covering 12 cities starting August 16.

Swiggy celebrates its anniversary with The Great Khali in a series of digital films

The commercials are an extension of the celebrations with Swiggy inviting the wrestler to celebrate his special day with them

August 18, 2022 16:01 IST

At Interbrand, our priority is to nurture a global community of thinkers, Ashish Mishra, managing director, Interbrand India, said.

Interbrand announces four executives in elevated and new roles

Satish Krishnamurthy assumes the role of chief strategy officer, while Ameya Kapnadak takes on the role of chief growth officer…

August 18, 2022 15:15 IST

The campaign aims to inspire women to be festive ready

Be Festive Ready, says Aurelia in its new campaign with Alia Bhatt

According to the company, the latest festive range inspires the modern Indian woman to be compliment ready in any situation

August 18, 2022 13:43 IST

Murphy originally joined McCann as a group creative director in 2004.

Wunderman Thompson North America appoints Tom Murphy as chief creative officer

In his new role, he will report to CEO Audrey Melofchik

August 18, 2022 11:45 IST

LB Regional offers end to end solutions from research-driven strategic direction, which are translated into creative solutions and execution serving clients' complete needs for regional markets.

Leo Burnett India launches specialised division LB Regional

With this, it aims to help brands create localised content to build relevance with national audiences

August 18, 2022 10:51 IST

Work That Speaks | Ad Reviews | 11 to 17 August 2022

Brands that cut through: CEAT, Google, PVR, Tanishq, Asian Paints, Tata Tea, Shopsy, HK Vitals, PolicyBazaar, Hercules, Crompton, Robin Hood…

Updated: August 18, 2022 10:08 IST

As per the company, India is one of the most underinsured countries in the world with a life insurance penetration of 3.2 percent.

Aegon Life Insurance unveils #PlayForOurHeroes campaign

With the tagline, ‘The more you play, the more we donate’, Aegon Life is urging people through this campaign to…

August 17, 2022 19:13 IST

The campaign will adopt a 360-degree marketing approach leveraging multiple touchpoints for optimising reach and consumer engagement, including television, digital, print, as well as OOH activations

Sprite unveils a new campaign

The campaign has been conceptualised by Ogilvy India

August 17, 2022 17:47 IST

Mathur will report into Amit Wadhwa, chief executive officer, Dentsu Creative India.

Dentsu Creative India appoints Sumeer Mathur as chief strategy officer

Mathur’s responsibilities will include brand management, digital, and PR

August 17, 2022 17:16 IST

As per the company, TVS Motor Company is highly recognised and regarded within the sports bike segment

TBWA\India partners with TVS Motor Company to launch the Ronin

TVS Motor has unveiled their new motorcycle model TVS RONIN, marking its entry foray into the premium lifestyle segment

August 17, 2022 09:35 IST

The campaign has been conceptualised by Wunderman Thompson

Goodknight Jumbo Fast Card unveils a new TVC

The TVC shows how using Jumbo Fast Card has an instant knock-down effect on mosquitoes

August 16, 2022 17:43 IST

The ad film illustrates the financially adverse aftermath of an unannounced medical emergency in the absence of insurance.

Policybazaar’s new ad campaign urges people to be the hero of their families

The campaign has been conceptualised by creative agency MagicCircle

August 16, 2022 17:02 IST

Conceptualised around ‘Yoga For Your Back’, the video showcases how an ergonomic chair improves back health, and is conducive to long hours of sitting.

Green Soul launches ad campaign featuring Taapsee Pannu

The campaign has been conceptualised by Enormous

August 16, 2022 15:28 IST

Yamaha rolls out ‘The Call of the Blue’ version 3.0 brand campaign

The campaign aims to cultivate the spirit of racing by helping customers experience Yamaha’s Racing DNA

August 16, 2022 15:03 IST

Over the past 20 years, Roy has held senior positions across organisations such as JWT, Leo Burnett, Edelweiss, and Essence (GroupM)

Publicis Worldwide India names Oindrila Roy as managing director

She will work towards fostering rapid growth and benchmarking Publicis Worldwide as the agency of choice for brands and the…

August 16, 2022 14:26 IST

As per the company, the film veers away from harsh, clinical codes of the category to an everyday lifestyle tonality, seeking to reduce barriers to wide, proactive adoption.

HK Vitals launches its first campaign highlighting the interplay of internal well-being and external beauty

The campaign has been conceptualised by Freckledface Culture Lab

August 16, 2022 11:43 IST

She will be leading a few key lifestyle businesses and will largely be working with teams in raising the bar on key projects and daily work across brands.

L&K Saatchi & Saatchi India names Shitu Patil as head of art and ECD

Prior to joining L&K Saatchi & Saatchi, Patil was running ‘Plus One Design’, an agency she co-founded around 10 years…

August 16, 2022 10:44 IST

A set of two TV commercials showcases life situations with the actor at the centre.

Monginis rolls out a new brand campaign featuring Ayushmann Khurrana

The campaign is conceptualised by 82.5 Communications

August 15, 2022 19:22 IST

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