Page 154 of Advertising

Currently, Hawk claims that it is servicing brands such as Ola Cabs, Taj Hotels (IHCL), OPPO, Sony Pictures, Club Mahindra Holidays, ACKO General Insurance, among others

Gozoop Group launches data driven customer experience agency ‘Hawk’

Premkumar Iyer will spearhead the new agency Hawk in the role of president

September 1, 2022 16:59 IST

Filo launches its first brand campaign

The campaign brings to the fore the challenges faced by students

September 1, 2022 16:01 IST

The films capture moments of Kapoor’s daily life highlighting how Zebronics eases her life with her hectic schedule juggling events, a workout and even personal time.

Zebronics unveils a new campaign with actor Janhvi Kapoor

The campaign is conceptualised by FoxyMoron

September 1, 2022 15:14 IST

Krishnan’s role involves bringing data-driven insight, platform content strategy, creative excellence and seamless delivery to the rapidly expanding field of branded content.

Publicis Groupe India appoints Hari Krishnan as managing director and head, Publicis Content

Krishnan replaces Ravpreet Ganesh, who is now moving on from the Groupe

September 1, 2022 13:51 IST

In India, only 41% of young adults between 15-24 think it is acceptable to get support for mental health problems, afraid of the stigma from friends and family, the company stated in an official statement.

Maybelline New York Launches ‘Brave Together’ program with #RaiseYourHand campaign

The campaign features Olympian PV Sindhu who brings mental health centre stage and encourages young people to talk about mental…

September 1, 2022 12:34 IST

The duo will report to Sonia Khurana, COO of Digitas India.

Digitas India announces senior level appointments

Mohammedullah Shaikh has been roped in as senior vice president and head, tech services while Richa Chugh has been appointed…

September 1, 2022 10:49 IST

Campaigns launched this Ganesh Chaturthi 2022

Ganesh Chaturthi 2022: Brands join the celebration through creative social media posts

From Symphony to Swiggy and Netflix, among others, brands took to social media to engage with consumers

September 1, 2022 09:58 IST

The ministry also cautioned the advertisers' associations that failure to ensure strict compliance of the guidelines by the concerned parties would lead to the Central Consumer Protection Authority (CCPA) taking the reins and take suitable stern action against the violators.

Govt warns industry and advertising associations to comply with surrogate advertisement norms

The guidelines for prevention of misleading advertisement ban surrogate advertisement or indirect advertisement of goods or services whose advertising is…

August 31, 2022 19:48 IST

Dhara’s new campaign puts focus on mealtime conversations

The campaign is conceptualised by DDB Mudra North

August 31, 2022 19:17 IST

Lux Industries Ltd repositions its brand Lux Venus; launches new campaign featuring Salman Khan

Lux Industries aims to reinforce the brand’s commitment to the core of quality and comfort while also expanding its business…

August 31, 2022 16:49 IST

In India, there is a huge gap between the skills imparted to students in higher-education and the skills demanded of them in the work force, Piyush Nangru, co-founder and COO, Sunstone said.

Sunstone unveils #BecomeExperiencedFresher campaign

The campaign takes a fresh take on the problems faced by freshers during various scenarios

August 31, 2022 15:30 IST

Havells is also promoting the campaign through retail visibility, cinema integration along with a display campaign in leading regional media.

Havells rolls out a new campaign featuring Mamta Mohan Das

The campaign includes a series of four digital films which are being promoted on various platforms including YouTube, Instagram, and…

August 31, 2022 14:21 IST

The campaign thought of ‘LED Talks’ aims at taking the high ground and thought leadership in the category, which is above product and feature-based advertising, Rohit Kapoor, executive vice president, marketing, Havells India Ltd. said.

Havells unveils a new digital campaign ‘#LetsEndDarkness Moments’

The campaign establishes real-life victory testimonies that people have achieved despite obstacles and hardship owing to their valour

August 30, 2022 16:24 IST

India Women’s tour of England 2022 on Sony Sports Network will see the Indian women’s team facing the English team for three T20i and three ODI matches

Sony Sports Network rolls out new campaign featuring Pankaj Tripathi and Smriti Mandhana

Pankaj Tripathi and Smriti Mandhana have come together once again ahead of the India Women’s tour of England 2022

August 30, 2022 14:32 IST

Work That Speaks | Ad Reviews | 18 to 29 August 2022

Brands that cut through: Axis Bank, Parachute Advansed, Bison Panel, Zivame, Housing, Casio, Adidas, Skoda, Google, Limca, OTTPlay, Limca, Tinder,…

Updated: August 30, 2022 14:53 IST

The new campaign from Scaler comes at a time when there is a growing demand for DS and ML professionals across several sectors

Scaler rolls out a new brand film

The film highlights the importance of producing capable techies experienced at tackling data science and machine learning (DS and ML)…

August 30, 2022 11:09 IST

Sleepy Owl launches its first brand campaign

The real aim of the brand is to evoke inquisitiveness amongst the audience about why they should not miss out…

August 29, 2022 19:51 IST

Fastrack extended its footprint into the smart category in 2017 with Fastrack Reflex.

Fastrack names Sanya Malhotra as the new brand ambassador

As per the company, the decision to on board Sanya Malhotra as a brand ambassador for the watches category is…

August 29, 2022 18:51 IST

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