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Sanofi acquires Shantha Biotechnics

French drug maker Sanofi-Aventis will pick up a controlling stake in unlisted Hyderabad-based vaccine maker Shantha Biotechnics, making it the…

Ticket to Hollywood

If Tata Motors, Mahindra & Mahindra, Dabur, Godrej and Bharat Forge can do it, so can Bollywood biggies. In one…

Marketing a drink, but not by name

Commercials for Coca-Cola are sometimes so completely shrouded by storytelling that viewers can make a game of brand-spotting. The game…

City Council to do away with billboards

Two Los Angeles City Council members proposed an ordinance recently that calls on outdoor advertising companies to voluntarily remove their…

Animated film works the net

That teaser, posted last fall on Facebook by the upstart company Mass Animation, kicked off a project many people in…

Billy?s infomercials go on and on

The pitchman Billy Mays died last month, but on television he continues to hawk do-it-yourself home repair kits and yard…

Partners in arms

Current methods of judging the value and performance of a partnership generally address the traditional time, cost and quality perspectives.…

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