WhatsApp last year in February launched its new status feature which lets users upload photos and videos for their contacts to see, instead of a simple text-based status message. The feature is available for both Android, iOS and Windows smartphone users. Many thought that the idea was loosely copied from Snapchat stories feature, however, the real reason is different. As per a study by Wall Street Journal, Indians obsession with sending ‘Good Morning!’ messages are leaving one in three smartphone users in India run out of space on their phones daily. To tackle this problem, the Facebook-owned messaging app added status message so users could say good morning to all their contacts at once.
Millions of Indians are getting online for the first time—and they are filling up the internet. Many like nothing better than to begin the day by sending greetings from their phones. Starting before sunrise and reaching a crescendo before 8 a.m., internet newbies post millions of good-morning images to friends, family and strangers.
All that good cheer is driving a 10-fold increase in the number of Google searches for “Good Morning images” over the past five years. Pinterest, the San Francisco visual-search platform, added a new section to display images with quotes. It saw a ninefold increase over the past year in the number of people in India downloading such pictures.
When Google researchers peeked into Indian consumers’ phones, they found thousands of “good morning” images gumming up their storage. One in three smartphone users in India run out of space daily, according to a survey by data-storage firm Western Digital Corporation, compared with one in 10 in the U.S. To this Google’s solution was a new app called Files Go that highlights files for possible deletion—with a special feature to search out and delete all good-morning messages at once.