Ritu Srivastava has been often accused of creating Obino purely for herself. She doesn\u2019t deny it\u2014she has been there, done that and wants to make sure that others have it easier. Her venture, Obino\u2014a virtual weight loss coaching solution\u2014emerged from her personal struggle with weight loss after the birth of her daughter. \u201cWe have grown to touch over 4 lakh lives in just under eight months, so the response has been overwhelmingly positive. We have helped our users lose over 30,000 kilos of weight on the platform, with our free users contributing a large share in the last few months alone,\u201d says Srivastava, founder, Obino. She narrates her personal experience. \u201cAfter the birth of my daughter I realised I had put on half of my body weight. I hit the gym, tried myriad fad diets, but to little effect. I even consulted a dietician, and while she helped me loose the weight, she never helped me understand why I was eating what I was, and why it worked. The result\u2014 I had little control over my own health.\u201d It was this lack of transparency that led Srivastava to do her own research about her body, and how to maintain it in a healthy manner. \u201cAnd this time it worked!\u201d she says. And that\u2019s how Obino, a health and weight loss coaching app was born in August 2014. \u201cWe built this app with the basic purpose of helping people lose weight at their own pace at their own convenience and more importantly, in sync with their own body.\u201d Obino follows a three-pronged strategy to get you to your weight loss goal\u2014a dedicated health coach, a personalised diet and fitness plans, and unique mobile-app based tools that are with you round-the-clock. It gives exactly the same results as one would get with dieticians and personal trainers but a lot more conveniently. \u201cWe were fortunate to have raised our first round of pre-seed funding from health-tech incubator Healthstart even before our official launch. In December 2015 we raised our seed round with RoundGlass Partners,\u201d says Srivastava. What sets it apart \u201cIf you compare Obino to other health apps, the first thing that stands out is our main focus on wellness, which encompasses both fitness and nutrition. This approach is what sets us apart as we want our customers to be the real heroes, to get a sense of ownership about their personal health goals,\u201d she says. Another differentiator, according to Srivastava, is that her venture does not compromise on quality when it comes to its coaches. \u201cWe ensure a minimum of 6-9 daily touch points between each user and coach and we are able to do this because of our integrated tech platform,\u201d she says. Obino coaches also work in tandem with the medical practitioners of its clients to ensure health coaching that complements lifestyle and chronic disease management. All of the above form part of Obino\u2019s paid\/premium coaching programmes which is R9,99-1,799 per month. The free version of the app comes with an Indian calorie counter and in-built pedometer, healthy reminders and recommendations as well as access to the latest information via Obino\u2019s articles and blogs. Obino says it is the only Indian diet app to be partnering Samsung in India for the latter\u2019s wearables. \u201cWe will soon launch a version of Obino preloaded for the Intex brand of smartphones for India. We are looking forward to touching at least a million lives with this partnership in 2017 alone,\u201d the Obino founder says.