With its vast network of cafes, CCD is aiming to offer an order-in option for not only beverages but also a multi-cuisine experience with a range of café-oriented and meal-oriented offerings at consumers’ doorsteps.
Cafe Coffee Day (CCD), which has played a key role in spreading cafe culture in India, has forayed into the home delivery segment with an exclusive menu of offerings from light snacks to heavy meals to desserts and a range of hot and cold beverages.
The company has also partnered with Swiggy, a food delivery start-up, to take and deliver orders to customers’ doorsteps. To begin with the service will be offered to customers in Bengaluru and expanded to other cities in phases, the company said in a statement.
With its vast network of cafes, CCD is aiming to offer an order-in option for not only beverages but also a multi-cuisine experience with a range of café-oriented and meal-oriented offerings at consumers’ doorsteps. Unlike restaurants where order-in is limited to a cuisine or two, CCD’s menu is diverse. Also, while most beverage deliveries are limited to pre-packaged beverages and juices in Indian cities, CCD also offers beverages that are freshly prepared.
CCD’s range of food includes vegetarian and non-vegetarian sandwiches in multigrain bread, Chipotle Sub and White Sub, some Big Crunch burgers and Hot Dogs which will be assembled just before delivery.
“With this move, we plan to create a 360 degree interaction with our customers strengthening CCD’s foothold in the food space as well,” Bidisha Nagaraj, group president marketing, Coffee Day said.
CCD has mapped 50 cafes in Bengaluru to deliver orders within a 3-4 km radius. Its customers will be able to place an order from a cafe that falls within their delivery radius. Based on preparation times, the delivery executive would reach the cafe, collect the order and deliver to a customer.
Besides a whole range of options to meet the hunger levels spread across the day, CCD’s home delivery set up is also equipped to cater to bulk packaging for larger groups like corporate meetings or small gatherings and celebrations at home.