Now for some ‘incredible’ action

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Updated: May 11, 2016 12:01 PM

Think India and what may probably follow is a list of adjectives to describe its essence

201605etw02Think India and what may probably follow is a list of adjectives to describe its essence. From calming to chaotic, rustic to rejuvenating, from historic to healing, every region of India does have a unique connect to both, the national and the international traveller. No doubt it is the Taj Mahal that ropes in the foreign traffic, however the Incredible India campaign did do it’s bit of travelling beyond the Taj. It was successful to a large extent to introduce to the world India’s varied facets, from wellness to nature. The campaign also did well for the locals to appreciate and accept India with a new perspective. As I always tell all my foreign guests, do not come to India with mental blocks and preconceived notions. Its a country that needs to be explored with an open mind and take all the surprises that come your way as special momentos of the land.

However, having said that, I wonder was it enough to just speak about its beauty and splendour when there is so much more that is desired to be done to improve her tourism infrastructure. Undoubtedly, we have done well in terms of highway infrastructure development and road connectivity, but there is more to be done for a seamless driving holiday experience in India. A serious look needs to be given to hygiene and sanitation facilities on most sectors. This is not an option anymore. The government has been speaking aggressively on clean and functional sanitation facilities but the implementation of the same should be put on the ‘urgent’ mode. The recently concluded ADTOI convention also brought out some valid pointers. It’s time these discussions at conferences and conventions get implemented once out of the convention room. Though today, we can be proud of our world class airports in metros and mini metros of the country, better air connectivity between strategic destinations is still waiting in the wings.  A classic case is that to fly from Mumbai to Khajuraho, one has to travel up to New Delhi and then back into Khajuraho. For tourism to truly work in our favour, our transport infrastructure needs to work as a strong support system.

Our cover story this issue, explores the interesting hotspots for a monsoon getaway. From Munnar to Ladakh, travel agents can use these to boost  their bottomlines during this lean period.

Reema Lokesh
Editor

editorial.etw@expressindia.com

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