Senco Gold share price surged 11% after the company reported a 46% year-on-year (YoY) rise in revenue for the March quarter, driven by a well-spread wedding season and festive demand that kept store traffic buoyant.
The company said the wedding season extended across the entire quarter, allowing it to sustain momentum through new collections and targeted offers. Occasions such as Valentine’s Day and International Women’s Day further boosted footfall, especially in gifting and lightweight jewellery categories, the company said via exchange filing. Same-store sales growth (SSSG) came in at 34%, the filing said.
Consumers keep buying despite sharp price swings
The quarter was marked by significant volatility in gold prices. Prices rose around 20% sequentially to peak levels before correcting nearly 20% in mid-March, eventually stabilising with daily fluctuations of 2–5%, the filing said.
| Avg gold price — Q4 FY26 | Rs 1,51,783/10g |
| Avg gold price — Q4 FY25 | Rs 84,782/10g |
| Daily price fluctuation range | 2–5% |
| Total showrooms (end Q4 FY26) | 201 |
| New stores added in Q4 FY26 | 7 |
On a yearly basis, the increase was far steeper. Average gold prices jumped to Rs 1,51,783 per 10 grams in Q4 FY26 from Rs 84,782 a year earlier. Yet, demand held firm.
Senco said it managed the volatility by aligning inventory with shifting consumer preferences while maintaining margins. The company has also been leaning into affordability, pushing lightweight and everyday jewellery, including its 9-karat collections, to sustain volumes.
Store expansion continues; network crosses 200
Retail expansion remained steady during the quarter. Senco added seven new showrooms, taking its total store count to 201. The company’s network now spans a mix of company-owned and franchise outlets, reflecting its strategy to scale through a capital-efficient model, as per the filing.
Senco reported a 35% YoY revenue growth for FY26 as compared to the 21% growth recorded in FY25.
According to the filing, the company is preparing for seasonal demand to come via Akshaya Tritiya, the summer wedding season and other regional festivals. It further mentioned that the company is targeting 20-25% value growth in the first quarter of FY27. The company also plans to add up to 25 stores in FY27.