Maruti Suzuki ARENA marked its seventh anniversary, with five out of the top ten best-selling cars in India for FY 23-24 (Wagon R, Swift, Brezza, Dzire, and Ertiga) coming from the ARENA channel.
Speaking on the momentous occasion, Partho Banerjee, Senior Executive Officer, Marketing and Sales, Maruti Suzuki India Limited, said, “The scale of ARENA’s impact is remarkable – with a vast network of over 3069 outlets across 2596 cities, Maruti Suzuki ARENA is not only the largest but also the most accessible retail channel in India*. I am particularly excited with the interest we have received from our young customers, who make up 49% of Maruti Suzuki ARENA’s volume#.”
He further added, “ARENA’s contribution to Maruti Suzuki remains strong. About 68% of total sales from MSIL in FY23-24 were driven by the ARENA portfolio of cars. As we move forward, we remain committed to deliver exceptional experiences for years to come.” The ARENA channel boasts of an unmatched, seamless and connected car buying experience. In its effort to fulfil ever-evolving customer needs and offer them experiences at par with global benchmarks, the ARENA channel has emerged as the definitive choice for Indian car buyers.
Promoted as a prime destination for young car buyers to “Find their Match,” the platform integrates cutting-edge technologies like ARENAverse and a diverse array of Maruti Suzuki Genuine Accessories (MSGA). It features tools such as an online car configurator, a website chatbot, and personalised car finance options through Maruti Suzuki Smart Finance (MSSF). With advanced innovations including Dual Jet Dual VVT engines, Suzuki Connect, and S-CNG technology, it offers a comprehensive, modern car-buying experience.
