It was in May 2023 that ALD Automotive completed the acquisition of LeasePlan and strengthened its global footprint in the sustainable mobility space. And now with an eye to the future, it has unveiled its new identity in India as ‘Ayvens India’, which boasts a fleet of 44,000 vehicles and is the leading vehicle leasing and fleet management company in the country.
The company currently is present in over 280 locations across India. It believes that by bringing together complementary capabilities and expertise, it saw an opportunity to reimagine mobility going forward for the better. The new brand feeds that common purpose by defining the company’s unique position in the market and highlighting what makes it different and the value it brings to customers across all segments. The brand defines its focus on mobility that is simpler, smarter and sustainable.
With the world’s largest multi-brand EV fleet out of a total fleet of 3.4 million vehicles managed worldwide, the company aims to lead the way to net zero and further shape the digital transformation of the industry.
The company says the new unifying brand creates a powerful identity for two highly reputed industry players through:
Ayvens is a memorable, simple yet statutory name which indicates the way forward for progress. It is accompanied by a symbol which represents the legacy companies coming together as one team, working towards a common goal, with a strong, stable foundation at its base and an upwards fluid form symbolising progress and dynamism.
The name is solidly endorsed by its globally renowned majority shareholder, Societe Generale.
Better with every move captures the company’s underlining mission to deliver “better” mobility through continuous progress for customers, for businesses and for the planet.
Tim Albertsen, CEO, Ayvens group said, “Each day is an opportunity to move better, and we all have a role to play. This new brand identity will not only allow our 15,700 employees worldwide to share a new common identity, but it also reflects how we are changing to accompany our clients’ needs for greater choice, freedom and value and will help us increase market and client awareness, as well as attract the very best talent around the world.”
Suvajit Karmakar, Country MD India & Sub-Regional Director Asia of Ayvens, added, “By joining forces, our company is ready to lead the way to the large-scale adoption of sustainable mobility thanks to our size, coverage, service expertise and commitment to innovation. As a major player in the mobility sector, we will leverage our power of leadership to shape the future of mobility and achieve excellence. Ayvens will helps ALD & LeasePlan share a new common identity and will further strengthen our vision for helping achieve future objectives.”
