In a space where “AI hype” often results in pilot projects that never turn into real products, things are slowly changing. Deloitte’s 2026 State of AI report shows that while 74% of companies expect AI to help grow revenue, only 20% have actually seen results. This gap has opened the door for companies like Oriserve, which has moved beyond experimental chatbots to what experts describe as “Revenue-Focused Intelligence.”
Founded in 2017 as a bootstrapped startup, the Noida-based company claims to be focused on the real challenges of Indian businesses – more than 50 dialects, unclear phone audio, and widespread “code-mixing,” where people switch between languages mid-sentence.
“Oriserve’s platform, ORI, uses autonomous AI agents. This reflects a larger industry shift seen in 2025, where AI systems are moving from being merely “assistive” to becoming “agentic” – meaning they don’t just respond, they take action,” Anurag Jain, Founder, CEO, Oriserve said.
Accenture’s 2024–25 data shows that companies ready for reinvention, with AI-driven and modern systems, see 2.5 times higher revenue growth than others. Oriserve’s own deployments show similar results, with telecom clients reporting a fourfold improvement in retention conversations.
The “Hinglish” advantage
For global AI companies, understanding an Indian customer saying, “Mera refund initiate nahi hua hai, please check karo,” can be difficult. Oriserve claims to have tackled this problem by open-sourcing Whisper-Hindi2Hinglish-Apex, a speech recognition model designed specifically for Indian speech patterns.
As recent tech analysis points out, “Voice AI is moving from a supplementary interface to a foundational infrastructure layer in India.” Startups that understand India’s mixed-language reality are helping bring digital services to nearly 470 million new banking users.
Trust, compliance, and real returns
ORI claims to have already handled more than 1.5 billion conversations. As 2026 approaches, the AI conversation is shifting. It is no longer about flashy technology, but about who can deliver measurable results- such as a 5.4% improvement in EBITDA – through stable, compliant, and multilingual automation. In that race, Oriserve is not just competing; it is leading.
