At the top of the funnel, we have the Pulse platform. Pulse is powered by the intent data of our…
In FY24, our distribution mix was composed of 40% through the proprietary channel, 58% through the bancassurance channel, and two…
Chai pe Charcha with BrandWagon Premium Story
Weekends are usually dedicated to time with my family. I enjoy discovering new stand-up shows on BookMyShow, exercising, and catching…
BrandWagon Adtalk with Usha International’s Anju Munjal Premium Story
I particularly liked the ‘Cadbury Celebrations – My birthday song’ campaign. This campaign enables a person to make their loved…
Nikon India’s Sajjan Kumar on the company’s marketing strategies besides its growth in the healthcare sector Premium Story
In 2024, the projected revenue for India’s digital cameras market is $1.4 billion, with an expected compound annual growth rate…
8 to 9 ways – how the self-certification process is expected to impact the advertising industry
Chai pe Charcha with BrandWagon Premium Story
Ayush Gupta, co -founder, POD Nutrition, talks to BrandWagon Online about his weekends, favourite vacation destination and more.
BrandWagon Adtalk with Sprinklr’s Arun Pattabhiraman Premium Story
Arun Pattabhiraman, CMO, Sprinklr, talks to BrandWagon Online about the dos and don’ts of digital marketing, best marketing campaigns, and…
The company’s recent print ad which aimed to handle taboo around body hair, drew a lot of flak.
Saijal Jain, manager media buyer, Adbuffs talks to BrandWagon Online about the essential strategies and common pitfalls of social media…
From HorrorScope to Horoscope! Astrology apps’ profitability and investment on the rise as demand surge Premium Story
The global astrology market which was valued at $12.8 billion in 2021 is projected to reach $22.8 billion by 2031,…
Chai pe Charcha with BrandWagon Premium Story
Aman J Jain, CEO and co-founder, Doodhvale, talks to BrandWagon Online about his weekends, favourite vacation destination and more.
A Bandhan of a lifetime! How Bandhan Life aims to capture a piece of the life insurance sector Premium Story
The life insurance market in India is projected to reach (gross written premium) of $105.70 billion by 2024, as per…
WinZO’s Saumya Singh Rathore on the company’s survival strategies besides expansion plans Premium Story
WinZO’s revenue from operations rose 2.88 times to Rs 673.93 crore in FY23 from Rs 233.9 crore in FY22. Its…
The sleep factor! How Sheela Foam plans to take on the Indian mattress industry with Kurlon Premium Story
The company that acquired the mattress brand Kurlon last year revamped the brand, thereby targeting millennials and Gen-Zs.
BrandWagon Adtalk with Sterlite Power’s Ruhie Pande Premium Story
Ruhie Pande, Group CHRO and head of marketing and communications, Sterlite Power, talks to BrandWagon Online, about the dos and…
Chai pe Charcha with BrandWagon Premium Story
Mayank Singhavie, CEO, Cosmos Financial Group talks to BrandWagon Online about his weekends, favourite vacation destination and more.
It is believed that while the season of voting provides plenty of opportunities to brand, it is not that easy…
