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  1. Business News
  2. Authors
  3. shailjatiwari

Shailja Tiwari

The intention was outright noble- to highlight a scholarship for women chefs but the campaign ended up receiving a massive backlash
BrandWagon AdTalk with Manav Rachna Vidyanatariksha’s Dr Gauri Bhasin Premium Story

Dr Gauri Bhasin, executive director – marketing and chief operating officer, Manav Rachna Vidyanatariksha, talks to BrandWagon Online, about the…

By Shailja Tiwari
June 4, 2024 08:00 IST
In FY25, we have implemented a comprehensive repositioning strategy with a strong focus on marketing. (Image: Company)
Paragon India’s Sachin Joseph on the company’s repositioning strategies and expansion plans in FY25  Premium Story

The company’s revenue from operation rose 26.3% to Rs 91.44 lakh in FY23 from Rs 72.57 lakh in FY22, as…

By Shailja Tiwari
May 30, 2024 08:00 IST
It is believed that marketing and social media presence are other factors contributing to the success of homegrown burger brands
Hamburger to Humburger! Homegrown burger chains aim to take a big bite Premium Story

According to NRAI report, the Indian burger market is projected to reach Rs 1,581.4 billion ($20.4 billion) by 2025, with…

By Shailja Tiwari
May 27, 2024 08:00 IST
Every brand and campaign today has its own charm and innovative ideations
BrandWagon AdTalk with DigiXpressions Media’s Mohd Saqib Khan Premium Story

Mohd Saqib Khan, co-founder and CEO, DigiXpressions Mediatalks, to BrandWagon Online, about the dos and don’ts of digital marketing, best…

By Shailja Tiwari
May 25, 2024 16:38 IST
PTE is approved by governments and universities worldwide for both study and immigration
Pearson’s Rachel Exton on the company’s marketing strategies and products  Premium Story

The company’s revenue from operations rose 36.6% to Rs 460 crore in FY23 from Rs 336.44 crore in FY22, as…

By Shailja Tiwari
May 22, 2024 08:00 IST
Despite being relatively low-key on the gadget front, I do appreciate the convenience offered by my mobile phone and iPad
Chai pe Charcha with BrandWagon Premium Story

HP Singh, CMD, Satin Creditcare Network Limited (SCNL) talks to BrandWagon Online about his weekends, favourite vacation destination and more.

By Shailja Tiwari
May 19, 2024 16:30 IST
Unlike earlier times, brands now have direct access to global audiences and real-time feedback, necessitating agility and adaptability in strategy.
BrandWagon Adtalk with Jisora’s Mehul Sethi Premium Story

Mehul Sethi, co-founder, Jisora , talks to BrandWagon Online, about the dos and don’ts of digital marketing, best marketing campaigns,…

By Shailja Tiwari
May 19, 2024 12:00 IST
Brands such as Plix, Oziva, HK Vitals, Muscleblaze, Bold Care, and POD Nutrition offer a range of supplements including protein powders, weight loss drinks, multivitamin capsules or tablets, sexual wellness supplements, and protein bars, among others.
Pill promise! Are health supplements healthy enough?  Premium Story

45% of Indian consumers mostly take health supplements to prevent health issues, stated Mintel a global market research firm

By Shailja Tiwari
May 16, 2024 08:00 IST
We began transitioning organisationally last year, and this year, we're concentrating on healthcare, BFSI (banking and financial services), automotive, retail, and e-commerce, both globally and within India
Infobip’s Ben Lewis on the company’s CPaaS X offering, market differentiators, and future growth plans  Premium Story

The company’s revenue from operations declined six percent to Rs 369.6 crore in FY23 from Rs 393.18 crore in FY22,…

By Shailja Tiwari
May 13, 2024 08:00 IST
Southern Italy holds a special place in my heart, particularly Sorrento, Capri, and Positano.
Chai pe Charcha with BrandWagon Premium Story

Nipun Goenka, managing director, GD Goenka Group, talks to BrandWagon Online about his weekends, favourite vacation destination and more.

By Shailja Tiwari
May 11, 2024 16:30 IST
If I were to embark on another career path, I'd be torn between two passions: history and writing.
Chai pe Charcha with BrandWagon Premium Story

Kounal Gupta, founder and CEO, Henry Harvin Education, talks to BrandWagon Online about his weekends, favourite vacation destination and more

By Shailja Tiwari
May 11, 2024 12:00 IST
After facing public scrutiny, brands often adjust their marketing and advertising strategies as part of their efforts to rebrand and reconnect with audiences.
Tale of misleading advertising! From Patanjali, Cadbury, and Nestle to Johnson & Johnson  Premium Story

In the year 2023-24, ASCI evaluated 8299 advertisements, of which 81% were violations of Chapter I – misleading ads

By Shailja Tiwari
May 10, 2024 08:00 IST
Experts say that the online segment has democratised price points with luggage brands available at affordable price points and a number of direct-to-consumer players
The great Indian luggage saga! From Safari, American Tourister to Mokobara why bags matter   Premium Story

The revenue generated in the luggage and bags market in India is expected to reach $15.04 billion in 2024. It…

By Shailja Tiwari
May 7, 2024 08:00 IST
The COVID-19 pandemic has had a profound impact on user behaviour, leading to increased digital literacy and significant shifts in online activities.
BrandWagon Adtalk with QueueBuster’s Vineet Chugh Premium Story

Vineet Chugh, head of marketing, QueueBuster, talks to BrandWagon Online, about the dos and don’ts of digital marketing, best marketing…

By Shailja Tiwari
May 5, 2024 14:00 IST
When I'm not working, my favorite pastime is photography, especially capturing the beauty of wildlife and landscapes
Chai pe Charcha with BrandWagon  Premium Story

Harinder Singh, CEO and MD, Yokohama India, talks to BrandWagon Online about his weekends, favourite vacation destination and more.

By Shailja Tiwari
May 5, 2024 12:00 IST
'One Indian brand that stands out for me in the digital space is Zomato'
BrandWagon Adtalk with Narayana Health’s Dr Ashish Bajaj Premium Story

Dr Ashish Bajaj, chief marketing officer, Narayana Health, talks to BrandWagon Online, about the dos and don’ts of digital marketing,…

By Shailja Tiwari
April 27, 2024 16:15 IST
'The latest Jindal Steel campaign video has been absolutely fantastic. It deserves multiple awards'
Chai pe Charcha with BrandWagon  Premium Story

Prateek Sethi, founder, TRIP Creative Agency talks to BrandWagon Online about his weekends, favourite vacation destination and more.

By Shailja Tiwari
April 27, 2024 12:00 IST
The company claimed to have sold 5,000 units of smart acs in the last fiscal and expecting to sell 100,000 units by the end of FY25.
Freeze the Breeze! Will Blue Star’s affordable strategy work in the room air conditioner market? Premium Story

The company’s revenue from operations rose 31.55% to Rs 7,977.32 crore in FY23 from Rs 6,064.08 crore in FY22.

By Shailja Tiwari
April 26, 2024 08:00 IST
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