A quest for creative freedom and the desire to be the master of their destinies have led many ad professionals…
?While there are quite a few ads I wish I had conceptualised and written, there are two that stand taller…
Traditional media, especially television, continue to hog the largest chunk of the advertising pie in India. Advertisers, so far, have…
Google, Facebook, Twitter, Youtube are no more a new phenomenon evolving on the fringes of the media landscape.
Karmakar started her advertising career in 1999 at FCB Ulka.
Juhi Chaturvedi’s two favourite ads include Silent National Anthem, created by Mudra and Ogilvy?s Cadbury Dairy Milk?s ?Shubh Aarambh? series.
As Sanjay Thapar takes over as the new CEO of Bates Asia, the agency is hoping to put its troubled…
Ashwin Parthiban is currently the executive creative director at Dentsu Communications.
?I?ll run the risk of being clich?d but my favourite campaigns are the Zoozoo campaign from Ogilvy and the Airtel-…
In January 2012, Patrick Rona, who was earlier president of digital agency Tribal DDB Worldwide Europe, Middle East and Africa…
After a long time, an effort has been made to revive weekend programming on television with the launch of Satyamev…
Howard Draft, the executive chairman of global advertising agency network Draftfcb, is one of the most respected and authoritative names…
IPL?s TRPs may have declined this season, but it still remains the hottest event attracting audiences across age and income…
The two ads that Raj Nair really likes are the very first Hutch/Vodafone pug ad where the pug made its…
Amidst the hustle-bustle of the preparations for Goafest 2012 which kicks off two days from now, we caught up with…
With Goafest entering its seventh year, the advertising industry?s annual event seems to be coming of age leaving past controversies…
Product of the Year, a global platform that celebrates product innovation, came to India in 2008. This was the time.
Ashish Chakravarty’s first favourite ad is the Happydent palace commercial. He says, “I distinctly recall the first time I saw…
