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  1. Business News
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  3. brandwagon online

BrandWagon Online

"On Shark Tank, you see firsthand that an idea alone isn't enough - it has to be backed by a solid and unique pitch, market fit, and the ability to scale," Tangirala said.
BrandWagon Chai pe Charcha with Expleo’s Phani Tangirala Premium Story

“Just like a farmer tends to the land, in business, we nurture relationships, cultivate talent, and adapt to changing environments,”…

By BrandWagon Online
June 15, 2025 12:30 IST
"While I do not follow any particular TV show, I have a strong appreciation for documentary-style movies, with Steve Jobs: The Man in the Machine and Ford v Ferrari being among my top recommendations.," Bhargava said.
BrandWagon Chai pe Charcha with Proost’s Tarun Bhargava Premium Story

Tarun Bhargava, Co-Founder & CEO of Proost, talks to BrandWagon Online about his weekends, favourite vacation destination and more. 

By BrandWagon Online
June 15, 2025 09:50 IST
Fathers day
Father’s Day 2025: Campaigns that reflect the modern Indian dad

From parody news shows and emotional storytelling to practical support and comedic tributes, the campaigns this year struck a chord…

By BrandWagon Online
Updated: June 16, 2025 12:11 IST
The visit comes as the Group makes its formal entry into the Indian market through the acquisition of Hindustan National Glass & Industries Ltd. (HNGIL), India’s largest container glass manufacturer currently undergoing insolvency proceedings
Madhvani Group to invest Rs 10,000 crore in India, begins with HNGIL acquisition

According to the Group, the investment plan aligns with the government’s pro-business policies, including initiatives like ‘Ease of Doing Business’…

By BrandWagon Online
Updated: June 16, 2025 21:28 IST
InMobi plans to roll out a beta program later this spring, inviting brands and agencies to test the next phase of the Buyer Hub.
InMobi launches AI-powered self-service platform for programmatic media buyers

The InMobi Buyer Hub targets a wide range of media buyers, including curators, agencies, brand-direct teams, retail media networks, demand-side…

By BrandWagon Online
June 13, 2025 17:02 IST
Operational lapses continue. In March 2025, an Air India flight was forced to return to Chicago after 11 of 12 lavatories became clogged mid-air.
Air India’s century-old journey – Maharaja’s birth, bailout and blunders

Almost a century later, the same Ahmedabad became the site of a tragic milestone. On 12 June 2025, a Boeing…

By BrandWagon Online
June 13, 2025 15:32 IST
In parallel, Amazon has begun rolling out new tools aimed at marketers.
Amazon quietly doubles ad load on Prime Video to 4–6 minutes per hour

While the increased ad opportunities may open the door for more tailored and niche marketing campaigns, some media buyers remain…

By BrandWagon Online
Updated: June 17, 2025 18:16 IST
Meta has not disclosed how long the free access period will last, but the company indicated that monetisation models may be introduced once the tool achieves broader adoption.
Meta launches free AI video editing tool across its platforms

Meta says the tool is designed for a broad audience, from everyday users enhancing family clips to influencers and creators…

By BrandWagon Online
June 12, 2025 15:55 IST
The updated standard is particularly relevant to videos addressing subjects like elections, identity, gender, race, immigration, and social ideologies.
YouTube eases moderation rules for sensitive content in public interest

Under the revised guidelines, content reviewers are now directed to leave up videos unless more than 50% of the material…

By BrandWagon Online
Updated: June 19, 2025 11:01 IST
As India’s residential segment grows at over 10% CAGR, driven by higher disposable incomes and demand for connected homes, Schneider Electric is doubling down on its focus on innovation, localization and consumer-centric design.
Watt’s up, India? Schneider Electric wants to make your home smarter

Among the new product offerings, the Miluz Zeta range introduces what the company claims is an industry-first: an integrated air…

By BrandWagon Online
June 11, 2025 17:00 IST
When measuring campaign effectiveness, marketers are moving away from vanity metrics. Engagement rates (39%) and content quality (36%) are now considered more important for evaluating ROI.
77% of BFSI brands turn to influencers to build credibility: Report

Trust and credibility were cited by 70% of brands as the main reasons for working with influencers, a sentiment particularly…

By BrandWagon Online
June 11, 2025 15:44 IST
Covasant merges with konaAI and DCube to expand Agentic AI in risk management

The merger aims to combine konaAI’s compliance expertise and DCube’s experience in cybersecurity and eDiscovery

By BrandWagon Online
Updated: July 11, 2025 18:59 IST
Rush positions itself as a skill-based gaming platform, a distinction that continues to be tested as regulatory developments evolve across the real-money gaming sector.
Rush by Hike launches campaign featuring Krushna Abhishek

The campaign centres on Ludo, the platform’s key offering, and includes influencer-led integrations with Manisha Rani, Sunny Singh, and Nitish…

By BrandWagon Online
June 11, 2025 10:51 IST
Nevertheless, the foundational norms established by Gillette’s early campaigns remain largely intact.
‘The First Great Anti-Hair Movement’: Body hair wasn’t an issue until Gillette said it was

Enter “The First Great Anti-Hair Movement”, quite literally, that was the campaign Gillette started to introduce shaving to women, which…

By BrandWagon Online
June 11, 2025 10:43 IST
However, the celebratory atmosphere was short-lived. The following day, during a victory parade held outside Bengaluru’s M. Chinnaswamy Stadium, a stampede broke out due to overcrowding and a lack of crowd control measures.
‘Speculative in nature’: Diageo refutes claims of RCB stake sale

Global spirits company Diageo is reportedly considering selling part or all of its stake in Indian Premier League (IPL) franchise…

By BrandWagon Online
Updated: June 10, 2025 16:50 IST
The return to The Tribe comes at a time when Almost Famous is gaining momentum globally
Almost Famous returns for season 2 of Amazon Prime Video’s The Tribe, music duo to play expanded role as show’s global appeal rises

Season 1 of The Tribe, which debuted in 2024, emerged as a youth favourite, topping streaming charts across India, Canada,…

By BrandWagon Online
Updated: July 10, 2025 22:01 IST
The FIR also includes links to Sportasy’s advertisements and social media promotions that depict the platform as a fantasy game but, in practice, facilitate betting and wagering behaviour.
FIR filed against FIFS member Sportasy in Haryana for alleged illegal betting

According to the FIR, the platform allows users to place real money bets on uncertain outcomes of live sporting events…

By BrandWagon Online
Updated: June 10, 2025 14:02 IST
The campaign highlights exclusive offers across luxury resorts, boutique guesthouses, and high-end accommodations.
Katrina Kaif is the new brand ambassador for Maldives

The announcement also comes at a significant diplomatic moment, as ties between India and the Maldives have seen a turnaround…

By BrandWagon Online
June 10, 2025 12:09 IST
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Indian Railways, Railways, Special Train, Andhra Pradesh, Telangana

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Where is Sonam Wangchuk? Activist counters criticism videos, says ‘no deal with govt’

India vs Zimbabwe 2nd T20I Playing XI: Predicted XI, squads, team news and what to expect in Harare

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This Athlete was told her sport would ruin her marriage prospects. She made history instead

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