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  3. brandwagon online

BrandWagon Online

The NFDC library features celebrated titles that have garnered both national and international acclaim.
Prime Video adds NFDC’s ‘Cinemas of India’ as new add-on subscription 

The collection spans multiple Indian languages and includes award-winning titles like Mirch Masala (Hindi), Ghare Baire (Bengali), Salaam Bombay! (Hindi),…

By BrandWagon Online
June 23, 2025 12:38 IST
Key to Labubu’s commercial success is the blind box model, a gamified form of retail where surprise becomes part of the value proposition.
How an ‘ugly’ toy made Wang Ning one of China’s richest men

Labubu was born not in a marketing lab, but in the sketchbooks of Kasing Lung, a Hong Kong-born artist raised…

By BrandWagon Online
Updated: June 20, 2025 14:31 IST
With one more day remaining, Indian agencies remain hopeful of adding further accolades to what is already a noteworthy campaign at Cannes Lions 2025.
Cannes Lions 2025: India secures 5 more medals, total reaches 31

Leo India, part of Publicis Groupe, secured a Bronze Lion in the Brand Experience & Activation category for its ‘Acko…

By BrandWagon Online
Updated: June 24, 2025 16:50 IST
Converse also saw a major boost, with a 348% rise in readership following the release of its “Proud To Be” collection.
Levi’s and Converse top Pride 2025 brand rankings: Report

Levi’s led the field with a staggering 4,143% increase in readership after unveiling its “Meet You In The Park” collection.

By BrandWagon Online
June 19, 2025 15:09 IST
Filmykiida brings Bollywood’s glam and goss straight to your feed

A report by Redseer says India’s short-form video user base could reach 650 million by 2025. Many people now prefer…

By BrandWagon Online
Updated: July 16, 2025 19:00 IST
Ogilvy won a Gold in the Social and Creator category for Erase Valentine’s Day, a playful campaign for Mondelez’s 5-Star chocolate bar.
Cannes Lions 2025: India’s biggest sweep yet with 14 wins on day 3

Leading the charge was FCB India, whose campaign, Lucky Yatra, earned the coveted Grand Prix, along with two Gold Lions…

By BrandWagon Online
June 19, 2025 09:53 IST
The win comes in the ‘Social & Influencer Lions – Use of Humour’ category and marks another global recognition for the agency’s creator-driven storytelling approach.
BBH India wins Bronze Lion at Cannes for Garnier Men campaign featuring Anubhav Singh Bassi

Campaign uses humour, creator-first strategy to challenge outdated norms in men’s grooming

By BrandWagon Online
June 18, 2025 19:05 IST
Shubhranshu Singh joins the board with a dedicated regional focus on India and South Asia, a region seen as critical for the next wave of marketing innovation and talent.
India gets global seat at Effie LIONS Foundation; Shubhranshu Singh joins inaugural board

Tata Motors’ global CMO joins the inaugural board of the Effie LIONS Foundation, representing India and South Asia in the…

By BrandWagon Online
June 18, 2025 10:27 IST
As part of the partnership, Tendulkar will also be featured in an upcoming Reddit marketing campaign in India and other international markets.
Sachin Tendulkar joins Reddit as India brand ambassador

Through this partnership, Tendulkar will begin actively engaging with users via his official Reddit handle, u/SachinTendulkar.

By BrandWagon Online
June 18, 2025 10:25 IST
With these latest wins, India’s medal tally at Cannes Lions 2025 now stands at 12, comprising two Gold, six Silver, and four Bronze Lions.
Cannes Lions 2025: India takes home two silver, one bronze on day 2

Ogilvy Bangalore clinched a Bronze Lion in the Design category for its initiative “Eye Test Menu” created for The Titan…

By BrandWagon Online
June 18, 2025 10:14 IST
The Future Expectations Index holds at 59, with 73% confident of meeting financial goals within five years and 76% expecting their financial situation to improve.
4 in 5 lower-middle class Indians now use UPI: Report

India’s lower-middle class is embracing digital finance like never before, with UPI usage climbing to 80% in 2025, up from…

By BrandWagon Online
June 17, 2025 15:00 IST
The guidance also targeted a broader category of smart technologies known as the "Internet of Things", interconnected devices that continuously gather data from users.
Can your air fryer spy on you? UK watchdog sounds alarm on smart devices

The UK’s data protection regulator, the Information Commissioner’s Office (ICO), has issued a strong warning to manufacturers of smart devices,…

By BrandWagon Online
June 17, 2025 14:20 IST
A preliminary investigation suggests violations under the Information Technology Act, Foreign Exchange Management Act (FEMA), the Prevention of Money Laundering Act (PMLA), and various government directives on gambling and digital advertising.
ED grills Harbhajan, Yuvraj Singh, Urvashi Rautela over ads for illegal betting apps

The Enforcement Directorate (ED) has expanded its investigation into illegal online betting platforms to include promotional ties with prominent public…

By BrandWagon Online
Updated: June 17, 2025 12:37 IST
The Media Person of the Year award places Jassy among an influential group of previous honorees, including YouTube’s Salar Kamangar, Twitter co-founder Jack Dorsey, Google’s Eric Schmidt, Meta’s Mark Zuckerberg, and former Microsoft CEO Steve Ballmer.
Amazon CEO Andy Jassy named Cannes Lions 2025 Media Person of the Year

Under Jassy’s leadership, Amazon has expanded far beyond its e-commerce roots, becoming a dominant force in areas such as streaming,…

By BrandWagon Online
June 17, 2025 10:30 IST
Three Bronze Lions were awarded in the Outdoor category. Ogilvy Mumbai earned two — one for “Chai Bansuri – The Tea Flute” for Brooke Bond Taj Mahal, a campaign that combined India’s tea rituals with classical music, and another for “Vi Guardian Beads”, created for Vodafone Idea, which used cultural motifs to promote digital safety.
India bags nine Cannes Lions on day 1, Havas and FCB strike gold

Leading the tally is Havas Mumbai, which won a coveted Gold Lion in the Print & Publishing category for its…

By BrandWagon Online
Updated: June 17, 2025 10:38 IST
India submitted 982 entries this year, continuing a steady post-pandemic climb.
Cannes Lions 2025 sees less than 1% growth, remains far below pre-pandemic high

Design Lions entries increased by 17 per cent, following a redefinition of the category to focus more on strategic and…

By BrandWagon Online
Updated: June 18, 2025 11:26 IST
The game, developed by Hyderabad-based studio YesGnome, is Nazara’s first foray into immersive gaming experiences under its publishing division.
Nazara Technologies launches Pokerverse VR, marks entry into metaverse gaming

Pokerverse VR is a free-to-play, real-time multiplayer poker game that leverages natural VR controls and offers a mix of virtual…

By BrandWagon Online
June 16, 2025 14:36 IST
The confusion appears to have stemmed from a meme and edited promotional-style visuals circulated by third-party content creators, which many viewers mistook as an official campaign. The company clarified that the content was neither commissioned nor endorsed by Tata Starbucks.
Tata Starbucks denies appointing Dolly Chaiwala as brand ambassador amid viral speculation

In a public statement, the coffee chain confirmed that it has no official brand ambassadors in India, and specifically denied…

By BrandWagon Online
June 16, 2025 13:08 IST
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