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  3. brandwagon online

BrandWagon Online

Rapido, Swiggy, Zomato, food delivery, ONDC, customer take rate, discounts, restaurant partners, investment, profitability, breakeven, delivery costs, customer acquisition, commission rates
Rapido eyes Rs 125 cr in funding, prepares to enter food delivery segment

Rapido, a ride-hailing service platform, has raised Rs 125 crore from Nexus Venture Partners, according to regulatory filings with the…

By BrandWagon Online
Updated: June 10, 2025 11:38 IST
With this launch, Singh joins international personalities like BTS, Kartik Aaryan and Travis Scott, who have previously collaborated with McDonald’s on similar offerings.
Ranveer Singh joins McDonald’s India 

The new meal, available from June 13, includes a choice between McVeggie® (Xplode) and McChicken® (Xplode) burgers, Golden Pop Fries,…

By BrandWagon Online
June 10, 2025 09:51 IST
The campaign also features appearances from popular ZEE characters, presented not as celebrities but as members of the community
ZEE launches ‘Aapka Apna ZEE’ campaign highlighting community and togetherness

ZEE Network launches its new brand identity, Aapka Apna ZEE, with a multi-lingual campaign across seven languages celebrating India’s cultural…

By BrandWagon Online
June 9, 2025 16:29 IST
For restaurants, especially smaller ones, this could be a game-changer.
Rapido pushes for a bite of the food delivery market with cheaper model, to trigger fee war with Zomato, Swiggy

With lower commissions and flat fees, Rapido’s new model aims to disrupt the Zomato-Swiggy duopoly

By BrandWagon Online
Updated: June 9, 2025 12:00 IST
Flipkart, one of the companies named in the advisory, welcomed the move. In a statement, the Walmart-owned platform said, “Our commitment to running a transparent, technology-driven marketplace aligns with the government’s goals. We continuously self-audit to ensure full compliance and view this advisory as a reaffirmation of our core values.”
Clean up your act or face penalties: Government warns e-commerce, fintech giants over dark patterns

The Central Consumer Protection Authority (CCPA) has directed more than 50 companies, including e-commerce majors, travel portals, food delivery apps,…

By BrandWagon Online
June 9, 2025 11:17 IST
The campaign marks a step forward for Nykaa Luxe as it strengthens its presence in the premium beauty space
Exclusive: Nykaa Luxe finds its muse in Lisa Haydon

Lisa Haydon fronts Nykaa Luxe’s latest campaign, spotlighting global beauty brands for the modern Indian luxury shopper.

By BrandWagon Online
June 7, 2025 11:00 IST
It can adapt mid-sentence to changes in tone, convey complex emotional shifts such as excitement or sadness, and even include non-verbal cues like laughter or sighs.
ElevenLabs’ new AI voice can speak like a human in 70+ languages

Unlike earlier iterations of robotic-sounding voice synthesis tools, Eleven v3 has been designed to perform like a trained voice actor.

By BrandWagon Online
Updated: June 10, 2025 16:14 IST
At the core of the campaign is a recurring jingle, “Maheena Aa Gaya” (“The month has come”), using colloquial language to normalise menstruation in everyday conversations.
Tata Trusts’ campaign promotes menstruation as a sign of health, not readiness for marriage

According to Tata Trusts, the initiative uses a series of short films and community engagement activities to help reframe conversations…

By BrandWagon Online
Updated: June 10, 2025 12:53 IST
Meesho plans $1 billion IPO at $10 billion valuation: Report
Meesho brings top beauty brands to smaller cities as IPO nears

The company has onboarded products from Procter & Gamble (P&G), Hindustan Unilever (HUL), and Himalaya.

By BrandWagon Online
June 5, 2025 16:26 IST
The record sales coincided with a statewide outpouring of emotion as RCB finally lifted the IPL trophy after 18 seasons.
Karanataka celebrated RCB win with liquor worth Rs 157.94 cr, a record for one day

According to data from the state Excise Department, 1.48 lakh crates of beer alone were sold, accounting for Rs 30.66…

By BrandWagon Online
June 5, 2025 12:01 IST
Mrucha’s current scale is unclear, financials are not publicly available, but the company appears to be in its early growth phase.
Meet Mrunal Panchal, Mrucha Beauty’s founder is Hurun’s top influencer 

Mrucha Beauty, incorporated in January 2024 as a private limited entity headquartered in Mohali, operates in the mid-premium cosmetics space.

By BrandWagon Online
June 4, 2025 16:19 IST
The campaign is part of Decathlon’s larger circular business model being introduced in India, aligning with the company’s global focus on waste reduction, environmental responsibility and regenerative business practices.
Decathlon India launches ‘Second Life Bazaar,’ its largest  circular retail campaign

Timed to coincide with World Environment Day, the 11-day campaign runs from June 5 to 15 across 68 Decathlon stores…

By BrandWagon Online
June 4, 2025 15:47 IST
In response, the platforms adjusted their language from “Add a tip” to “Add more (voluntary) to find a ride,” though users say the experience remains largely the same.
Amid CCPA scrutiny, Rapido now charges riders for traffic delays

According to users, the app now imposes a charge of Rs 0.50 per minute for traffic-related delays that exceed 10…

By BrandWagon Online
June 4, 2025 14:20 IST
The new ad formats, First Impression Ads and Reserved Ads, will be rolled out globally later this year.
LinkedIn bets big on video to drive B2B sales

LinkedIn’s move is based on research showing that 77% of B2B marketers in India consider the first day of a…

By BrandWagon Online
June 4, 2025 12:45 IST
Ahead of the finale, Reddy hosted the Beauty With A Purpose Gala at her residence, Mon Amour Palais, which was attended by 108 contestants.
Sudha Reddy named Miss World’s first global ambassador

She also served on the jury at the Miss World 2025 Grand Finale.

By BrandWagon Online
Updated: June 4, 2025 11:36 IST
The company stated that this association marks a new chapter for adidas Originals in India, blending the brand’s heritage with fresh energy
Suhana Khan steps In: adidas India’s new face of Originals

Collaboration highlights Originals line and next-gen focus

By BrandWagon Online
June 2, 2025 17:14 IST
The iconic chewing gum brand from Perfetti Van Melle India is back with a new campaign that lives up to its glittering legacy — “Chamking Gum: Chamka Muskaan, Jagmag Jahaan”
Chamka Muskaan, Jagmag Jahaan: Happydent’s new ad lights up litterbugs with red paint and radiant smiles

Prasoon Joshi pens and voices the latest campaign, Shantanu Moitra brings the sparkle, and Happydent gets playful with purpose

By BrandWagon Online
June 2, 2025 13:24 IST
The company marked the launch with an event at its Mumbai Experience Centre in Powai, attended by Liebherr’s global and India leadership, along with key dealers.
Liebherr commences production of fully integrated refrigerators outside Europe; bets big on India’s premium kitchen segment

The product range includes fridges, freezers and combination units designed for built-in modular kitchens

By BrandWagon Online
Updated: June 27, 2025 21:13 IST
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