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  1. Business News
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  3. brandwagon online

BrandWagon Online

In 2019, a lower court had dismissed these suits at a preliminary stage, arguing that Crocs could not claim trademark-style protection for a design already registered under India’s Designs Act.
Clog wars resume: Crocs gets court go-ahead to sue Indian brands

The dispute centres around Crocs’ foam clogs, known for their unique shape, configuration, and perforated design. The company alleges that…

By BrandWagon Online
July 2, 2025 10:44 IST
Jaguar Land Rover has lowered its profit expectations in light of the collapse and is dealing with significant revenue losses.
How Jaguar’s rebranding gamble triggered a 98% collapse in sales

Jaguar’s rebranding was striking in its departure from the familiar cues that had defined the brand for decades. The iconic…

By BrandWagon Online
Updated: July 3, 2025 14:12 IST
The post drew the attention of several public figures, including Twinkle Khanna, Farah Khan, Mira Rajput, Sonam Kapoor, and Neha Dhupia.
LEGO India launches new campaign with Karan Johar following flagship store debut

The campaign emerged on Instagram, where Johar posted about a gifting spree, using the hashtag #FeelingGenerous with a caption “I…

By BrandWagon Online
July 1, 2025 14:50 IST
Orders from the 99 Will Instamart restructuring fuel a rally for Swiggy?  3 big reasons Nomura is bullish
Swiggy launches ‘99 Store’ for budget meals across 175 cities

The section features a variety of dishes such as biryani, rolls, noodles, and regional meals.

By BrandWagon Online
July 1, 2025 14:36 IST
These videos address users by name and mention the specific destination or mode of transport they searched for.
Goibibo uses AI and Rishabh Pant to nudge travel shoppers

The campaign features personalised video messages from cricketer Rishabh Pant, generated using artificial intelligence.

By BrandWagon Online
July 1, 2025 13:18 IST
From traditional Chinese ink-inspired designs to futuristic, dreamlike concepts and intimate explorations of everyday life, the character’s evolving themes touch on identity, loneliness, hope and creativity.
Labubu’s successor is here- Meet Skullpanda, Pop Mart’s new global sensation

Now, a new icon has arrived: Skullpanda, the spiritual successor to Labubu. While Labubu was known for its signature expression,…

By BrandWagon Online
Updated: July 1, 2025 11:04 IST
As part of the collaboration, the brand recently hosted the film’s cast and crew at ITC Green Centre in Bengaluru.
ITC Master Chef Creations brings back ‘Jashn-E-Gosht’ mutton festival, partners with ‘Metro… In Dino’ for national rollout

ITC Master Chef Creations relaunches Jashn-E-Gosht mutton festival and partners with film Metro… In Dino for a pan-India gourmet campaign.

By BrandWagon Online
June 30, 2025 14:49 IST
Under the revised guidelines, all entrants must formally commit to ethical standards and disclose any use of generative AI in their submissions.
Cannes Lions strips DM9 of Grand Prix for misleading AI content

Festival organisers stated that the jury was unaware of the content manipulation at the time of judging, which violated strict…

By BrandWagon Online
June 30, 2025 13:59 IST
The sound will initially be introduced in Bengaluru, including in-store coolers at retail locations.
PepsiCo’s 7UP unveils its first sonic logo with debut in India

The new sonic identity, described as a MOGO® (musical logo), incorporates sounds like the crack of a can and the…

By BrandWagon Online
June 30, 2025 11:01 IST
It keeps me young at heart and, more often than not, ends up sparking an idea I can use at work.
BrandWagon Chai pe Charcha with Seclude’s Ramit Sethi Premium Story

Weekends are all about balance — a bit of movement, a bit of fun, and a lot of recharging.

By BrandWagon Online
June 29, 2025 16:29 IST
Recently, I watched 'The Day of the Jackal'. I think it is a must-watch show; it kept me hooked till the very end.
BrandWagon Chai pe Charcha with McDonald’s Akshay Jatia Premium Story

I really like to unwind and recharge on weekends. I love catching up with friends and going out for a…

By BrandWagon Online
Updated: June 30, 2025 11:57 IST
India’s startups bet on AI, tier-2 markets, omnichannel to drive next phase of growth, reveals Meta–Alvarez & Marsal India report

According to the report, 70% of startups have adopted AI since 2021, with marketing being a core use case

By BrandWagon Online
June 27, 2025 17:48 IST
His previous roles include leadership positions at IBM, HP, Oracle, Red Hat, LeadSquared, and MoEngage, where he focused on partner networks, regional growth, and go-to-market strategies across MEA and APAC.
WebEngage appoints Sanjay Prasad as VP, global head of channels and alliances

Prasad has over two decades of experience in enterprise sales, business development, and strategic partnerships, particularly in the BFSI and…

By BrandWagon Online
June 27, 2025 17:20 IST
Prada’s Kolhapuri-inspired sandal is only the latest example in a long history of South Asian designs being co-opted by global luxury brands without credit.
‘New age colonialism’, Chhatrapati Shivaji heir questions Prada’s Kolhapuris takeover

Calling Prada’s move “new-age colonialism under the garb of fashion,” Sambhaji accused the brand of cultural appropriation and erasure of…

By BrandWagon Online
June 27, 2025 12:09 IST
In addition, Agilitas secured licensing rights for Lotto, giving it the right to sell Lotto-branded footwear in India and select international markets.
Virat Kohli doubles down on Agilitas with new Rs 40 cr investment

Ganguly, who was instrumental in bringing Kohli on board as Puma India’s brand ambassador, had signed him to a reported…

By BrandWagon Online
June 27, 2025 11:33 IST
Since 1988, Wintour transformed Vogue from a traditional fashion magazine into a cultural gatekeeper with real commercial muscle.
End of an era? Anna Wintour steps down as Vogue editor after rewriting the rules of media and marketing

Furthermore, Anna Wintour’s formidable persona is widely believed to have inspired Meryl Streep’s character, Miranda Priestly, in The Devil Wears…

By BrandWagon Online
June 27, 2025 11:14 IST
Hashtags have been a core feature of the platform since 2007, when it was known as Twitter. They helped users track trends and group conversations, becoming a staple across social media platforms.
‘Starting tomorrow…’: Elon Musk bans hashtags in ads to clean up X’s look

“Starting tomorrow, the esthetic nightmare that is hashtags will be banned from ads on X,” Musk said in a post…

By BrandWagon Online
June 26, 2025 16:32 IST
The lawsuit claims that Sony controls about 80% of the console market in the Netherlands, a level of dominance that allows the company to raise prices without consulting developers, competitors, or considering consumer response
What’s behind the big lawsuit against Sony PlayStation?

It alleges that Sony has created a closed ecosystem by preventing other digital retailers from selling PlayStation games, forcing users…

By BrandWagon Online
June 26, 2025 14:08 IST
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Latest News

No SonyLIV subscription? Here's how you can still watch the Commonwealth Games 2026 live in India

No SonyLIV subscription? Here’s how you can still watch Commonwealth Games 2026 live in India

Indian Railways, Railways, Karnataka, Andhra Pradesh

Cabinet approves Rs.1,264 Cr Railway project in Karnataka and Andhra Pradesh to boost capacity 

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Andhra Pradesh and Telangana get special Tirupati-Charlapalli train – Check schedule

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Where is Sonam Wangchuk? Activist counters criticism videos, says ‘no deal with govt’

India vs Zimbabwe 2nd T20I Playing XI: Predicted XI, squads, team news and what to expect in Harare

India vs Zimbabwe 2nd T20I Playing XI: Predicted XI, squads, team news and what to expect in Harare

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