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  3. brandwagon online

BrandWagon Online

To its credit, the brand is clawing back. As of July 2025, Delhi and Uttar Pradesh markets are back online, thanks to fresh licenses and new manufacturing partnerships.
How one word wiped out Bira 91 from the alcohol beverage market, and now it’s fizzing again

Bira 91’s parent company, B9 Beverages, found itself in regulatory quicksand after it dropped the word “Private” from its legal…

By BrandWagon Online
Updated: July 8, 2025 12:49 IST
The order, which became public only last week, appointed ten local lawyers as court commissioners to visit the suspected sites.
Birkenstock strikes back: Delhi Court orders raids on fake sandal makers

Birkenstock’s complaint named four footwear traders, four manufacturing units, and two unnamed individuals, claiming they were involved in the illegal…

By BrandWagon Online
Updated: July 8, 2025 10:27 IST
To fix this, Sanghvi turned to content. Recognising the power of storytelling and digital communities to bring in organic traffic, he decided to own the media, rather than rent it through ads.
From Re 1 lipsticks to Rs 250Cr liabilities: What went wrong with The Good Glamm Group?

It all began in 2017 when Darpan Sanghvi launched MyGlamm, a direct-to-consumer beauty brand backed by French cosmetics major L’Occitane.

By BrandWagon Online
July 7, 2025 14:33 IST
Gupta’s career has been deeply rooted in sports media. He began at Disney Star in 2009 as a content producer and rose to become Head of Sports, playing a key role in shaping IPL broadcasts and expanding digital coverage.
JioStar’s Sanjog Gupta named ICC CEO

Gupta, a prominent figure in sports broadcasting and digital strategy, joins the ICC from JioStar, where he served as CEO…

By BrandWagon Online
July 7, 2025 11:02 IST
The company's approach is underpinned by Theron’s own experience as a beauty columnist. A former journalist with Financial Times, Theron wrote for the column “The Spa Junkie” where she reviewed over 50 global wellness treatments.
FT journalist left media to launch Face Gym, now she’s partnering with Reliance to enter India 

Founded in London in 2014, FaceGym positions itself as a “facial fitness” brand, a term that signals both its departure…

By BrandWagon Online
July 7, 2025 09:58 IST
Glamstream is hosted within the Myntra mobile app and accessed via a floating button on the home screen.
Watch it, want it, buy it: Myntra rolls out shoppable video feature ‘Glamstream’

In its initial rollout, Glamstream will host more than 500 hours of content, including 15 exclusive shows and over 4,000…

By BrandWagon Online
July 4, 2025 16:29 IST
The case is expected to be heard in the Bombay High Court in the coming weeks.
Prada in hot water over Kolhapuri Chappals: PIL filed in Bombay HC

The PIL, filed on July 2 by Ganesh S Hingmire, a leading Intellectual Property Rights (IPR) advocate, alleges that Prada…

By BrandWagon Online
July 4, 2025 15:44 IST
NODWIN Gaming has experience in distributing esports content through television and OTT platforms.
NODWIN Gaming to bring Esports World Cup to South Asian audiences

Under the agreement, NODWIN will be responsible for overseeing the media rights strategy for the Esports World Cup (EWC) in…

By BrandWagon Online
July 4, 2025 12:56 IST
he ad was widely appreciated for its humour and relatability.
‘I don’t want to leave’ Stranded jet becomes Kerala’s newest tourist

Sensing an opportunity, Kerala Tourism shared a cleverly crafted AI-generated image of a fighter jet set against a picturesque Kerala…

By BrandWagon Online
July 4, 2025 11:18 IST
Tira will oversee local operations, market development, and consumer outreach.
Reliance Retail partners with UK’s FACEGYM to bring facial fitness studios to India

Over the next five years, Reliance plans to build and scale FACEGYM’s footprint across India through a mix of standalone…

By BrandWagon Online
July 3, 2025 15:59 IST
. The 54-minute documentary offers a sobering account of how American Apparel’s boundary-pushing image often crossed the line into exploitation, both in its advertising and its internal culture.
Inside American Apparel’s fall: Netflix documentary unravels the scandal and a brand that burned bright

In the latest episode of Netflix’s Trainwreck documentary series, titled The Cult of American Apparel, former employees of the company…

By BrandWagon Online
July 3, 2025 14:30 IST
Jaguar’s rebranding forms part of its Reimagine strategy announced in 2021, which involves repositioning the brand as an all-electric luxury manufacturer.
‘Strategic ‘sunset’ of the product range’, Jaguar claims rebranding not related to sales decline

“Jaguar’s rebranding is not related to a sales decline. The brand had long anticipated a period when its current range…

By BrandWagon Online
July 3, 2025 14:10 IST
Holding over 60% of India’s Chyawanprash market, Dabur contends that Patanjali’s campaign misrepresents not only its own product but also regulatory standards around Ayurvedic formulations.
HC directs Patanjali to take down ads disparaging Dabur Chyawanprash

The ads in question feature Patanjali’s founder, Swami Ramdev, questioning the credibility of brands that manufacture Chyawanprash without “knowledge of…

By BrandWagon Online
July 3, 2025 13:16 IST
According to Forbes, Gen Z men are a major growth engine in this category, with facial skincare usage among them jumping from 42% to 68% between 2022 and 2024, based on data from research firm Mintel.
Unilever bets big on GenZ to buy Dr. Squatch for $1.5B – Is Sydney Sweeney’s bathwater soap coming to India next?

Dr. Squatch, best known for its cheeky, irreverent ads and celebrity-driven campaigns, has gained cult-like status among younger male consumers.

By BrandWagon Online
July 3, 2025 12:01 IST
Following this phase of expansion, the company expects to reach a total of nearly 2,000 screens across the country.
PVR INOX to spend Rs 400cr for 200 more screens across India

The expansion will focus primarily on South India, with additional growth planned in major metropolitan areas and tier-2 and tier-3…

By BrandWagon Online
July 3, 2025 10:52 IST
Though Meesho is now counted among India’s prominent internet companies, the founders made clear that the journey was not linear, and far from easy
‘You went to IIT for this?’ Meesho founders reflect on how two IIT engineers built a business out of ‘curiosity and willingness’

As Meesho marked its tenth anniversary, co-founders Vidit Aatrey and Sanjeev Barnwal sat down for a reflective interview, not with…

By BrandWagon Online
Updated: July 2, 2025 13:27 IST
To offset operational inefficiencies like dead mileage, the distance travelled without a passenger or en route to a pickup, the base fare will now cover a minimum distance of three kilometres. The revised rules also touch on revenue share.
Centre allows Ola, Uber to charge up to 2x base fare during peak hours

During non-peak hours, the guidelines now prevent ride-hailing firms from offering fares at less than 50% of the base rate,…

By BrandWagon Online
July 2, 2025 12:32 IST
Sri Mandir also claims to be contributing to increased offline footfall in temples, with online puja bookings adding 25–30% in additional income for partner shrines.
AppsForBharat secures Rs 175 cr to expand devotional tech platform Sri Mandir

Sri Mandir, launched in 2020, allows users to participate in online rituals such as pujas and offerings (chadhava), receive prasad,…

By BrandWagon Online
July 2, 2025 11:55 IST
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