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  1. Business News
  2. Authors
  3. brandwagon online

BrandWagon Online

Singh is a WARC, CNBC, and AFAQS-featured strategist and has received recognition from platforms such as the Effies, Cannes Lions, WARC Prize for Asian Strategy, and Impact’s 30 Under 30.
Ankit Singh joins Cheil X as national strategy director

Singh was most recently with Hilton as Director – Brand Marketing, South Asia. Prior to that, he led strategy at…

By BrandWagon Online
June 26, 2025 13:15 IST
The report highlights that virtual tipping, UPI autopay, and frictionless micropayments are on track to become a $1.5 billion opportunity by 2029, enabling content creators and platforms to experiment with monetisation models beyond traditional ads.
India’s short-form video platforms see 3.6x surge in daily users: Report

India is also undergoing a content revolution. In the past five years, short-form video platforms have witnessed a 3.6X surge…

By BrandWagon Online
June 26, 2025 12:54 IST
The company also noted that it will assist dealers in clearing out the remaining inventory of refrigerators and washing machines.
No more Panasonic fridges or washing machines in India, Company to focus on smart tech

Going forward, Panasonic’s consumer-facing business in India will focus on televisions and air conditioners, segments where the brand retains a…

By BrandWagon Online
June 26, 2025 11:03 IST
He added, “If there’s an opening, we will be out there in weeks. We will be trying our own luck with the customer to grow the category. We are not going to wait and watch.”
‘We’re not going to wait and watch’ Swiggy CEO signals readiness on Rapido’s entry into food delivery

When asked specifically about Rapido’s upcoming entry and its potential to disrupt the space, Majety suggested that there was still…

By BrandWagon Online
June 26, 2025 10:51 IST
This is not the first time Shark Tank India has tapped into the anxieties of India’s salaried class.
‘Work at your wedding?’ — Shark Tank India mocks grind culture in season 5 promo

The tone is sombre, but the content is anything but. One business leader laments that he must now carry his…

By BrandWagon Online
Updated: June 26, 2025 10:08 IST
. LIC Jeevan Utsav was the most notable riser, soaring to the 2nd position in 2024 from a distant 306th in 2023.
BFSI sector sees cross-platform growth; LIC leads as top advertiser across media

The top 10 advertising categories dominated the landscape, accounting for 86% of total ad volumes, with Life Insurance remaining the…

By BrandWagon Online
June 26, 2025 09:44 IST
Both Wegovy and Mounjaro are weekly injectables backed by robust global data, and their entry is expected to reshape how obesity is treated and perceived in the Indian context.
Weight loss brand war for Indian market – heavyweights Wegovy and Mounjaro face off

With obesity and Type 2 diabetes on the rise, India is emerging as a key battleground for global drugmakers developing…

By BrandWagon Online
June 25, 2025 17:38 IST
Financial terms of the deal were not disclosed. Founded in 2012 and headquartered in Pune, Walko Food Company has built a pan-India presence through its flagship NIC Ice Creams and other dessert brands.
NIC Ice Creams’ parent Walko acquires Meemee’s to expand in artisanal dessert market

Walko Food Company, the parent firm of NIC Ice Creams, has acquired Mumbai-based Meemee’s Ice Creams, marking its entry into…

By BrandWagon Online
June 25, 2025 16:02 IST
Globally, Uniqlo’s parent company, Fast Retailing, reported a 33% increase in profit, reaching $1 billion in the second quarter of 2025.
Japan’s Uniqlo heads south: First Bengaluru store launching this August

The new store, scheduled to open on August 29 at Orion Mall, Brigade Gateway, will be the company’s 16th store…

By BrandWagon Online
June 25, 2025 14:26 IST
While the financial terms were not disclosed, industry reports suggest the deal could value Dr. Squatch at up to $2 billion. The brand is on track to surpass $400 million in revenue this year.
Unilever buys Dr. Squatch — the brand that sold Sydney Sweeney’s ‘Bathwater’ soap

Dr. Squatch’s product lineup includes soaps, shampoos, and lotions made with natural ingredients. Originally launched as an e-commerce brand, it…

By BrandWagon Online
June 25, 2025 10:30 IST
DOR went live on December 1, 2024, debuting through Flipkart and later expanding to additional e-commerce platforms and offline retail channels.
DOR TV fails to deliver: Why India’s first subscription-only TV service shut down

The company confirmed that both the DOR subscription service and the DOR TV app have been permanently deactivated.

By BrandWagon Online
June 25, 2025 10:13 IST
YouTube and Google Search were reportedly down for users in India and US.
Australia’s online safety watchdog urges ban on YouTube for under-16s

Australia’s eSafety Commissioner has urged the federal government to reconsider an exemption granted to YouTube in the country’s proposed social…

By BrandWagon Online
June 24, 2025 16:33 IST
Tickets for the event are available on the platform Skillbox, starting at Rs 499
Red FM leans into cultural storytelling with Onam edition of South Side Story

Radio network 93.5 RED FM has announced the return of its annual South Indian cultural showcase South Side Story, with…

By BrandWagon Online
June 24, 2025 16:23 IST
McDonald’s is not alone. Several large U.S. companies have recently found themselves caught between competing pressures, conservative pushback against DEI programs and growing consumer demands for inclusive, ethical business practices.
McDonald’s is facing boycott calls from Americans across the country, here’s why

The boycott, organised by The People’s Union USA, began on June 24 and is scheduled to continue through June 30.

By BrandWagon Online
June 24, 2025 14:20 IST
Apple salaries 2025 revealed: Check how much engineers, scientists, designers and other earn
Is Apple playing it too safe? Company removes another ad amid mild criticism

The latest ad, titled “The Parent Presentation”, featured comedian Martin Herlihy humorously coaching students on how to persuade their parents…

By BrandWagon Online
June 24, 2025 11:26 IST
Goldman Sachs India stock picks 2025 with up to 43% upside, ptc industries
Goldman Sachs launches company-wide AI tool to boost productivity

Marco Argenti, Goldman Sachs’ Chief Information Officer, called the launch a major milestone in the firm’s AI journey. “Today marks…

By BrandWagon Online
June 24, 2025 10:49 IST
The Palmolive brand, currently focused on premium body wash and hand wash products, continues to perform well in the personal care space, with reported growth of 20–30% CAGR.
Colgate-Palmolive plans portfolio expansion in India to tap growth potential

Rather than expanding the Palmolive brand into new segments, Colgate-Palmolive India is aiming to introduce entirely new global brands that…

By BrandWagon Online
June 24, 2025 09:42 IST
Today, Coca-Cola’s Thums Up is a billion-dollar brand.
How Emergency gave birth to Thums Up after forcing out four global giants

The trigger came in the form of the Foreign Exchange Regulation Act (FERA) of 1973. It mandated that foreign companies…

By BrandWagon Online
June 23, 2025 16:22 IST
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