While promoting a low value product, the idea is to promote its intrinsic worth, and not what the price tag…
After hours with Vinay Sanghi, Founder CEO, Cartrade.com.
After hours with Khushnooma Kapadia, Director of Marketing & Communications, Marriott India
Clean & Clear?s new campaign reopens the debate on true beauty but then falters midway.
Airtel has had the reputation of coming out with campaigns that get people talking. On that count, the latest ad…
My job is to be innovative and take corrective measures to make everything fall in place at the right time…
Hike?s first television ad talks to its young consumers in their language ? wisecracks, innuendos and one-upmanships
‘I really like working closely with my team members.’
It is so exciting to work for a brand which you grew up with. And a brand for children will…
My present profile is to market ?paper?, a product that we all use in numerous forms.
This Cadbury Dairy Milk ad is neither breezy nor mushy.
At Audi, seeing new products at an early stage still gives me goosebumps and I absolutely love that about my…
‘As the CMO and head of direct sales and e-commerce at Max Life Insurance.’
1The job: I enjoy the challenges my job throws up every day?BlackBerry
One of the four television commercials released as part of this campaign, the film opens on an old man who…
I have been associated with Baggit for 17 years now and it is indeed a great place to work. I…
The amazing thing about my job is the width of exposure that I get
In VIP Industries, the role of the marketing function stretches from product management to category management to brand communication
