“We are viewed as a top innovator due to our understanding of customer workflows and pain points”, says Iyer
Karen Thompson of MAC Cosmetics on how the brand has created its own position in the crowded cosmetics market in India Premium Story
The company claims to have about 180 stores in India, with plans to open more
“Advertising and marketing has changed and it is not Don Draper of Mad Men anymore” Sir Martin Sorrell of S4 Capital Premium Story
According to Sir Sorrell there is no chance that the six holding companies which employ about 2-2.5 lakh people in…
These companies will be taxed at full value which includes the pool amount
BrandWagon Explained: How Ogilvy and Mondelez’s #SRKMyAd took this year’s Cannes Lions by the storm Premium Story
When compared in Diwali 2021 against Diwali 2019 (pre-pandemic), Celebrations sales were up by 35% and despite the second wave,…
The agency houses 2,500 Essentials to solve any client challenge including social content, commerce, business-to-business (B2B), former classic branding, and…
The One Club for Creativity’s Kevin Swanepoel on how in its 50th year The One Show is 50 years younger Premium Story
The One Show is not about chasing number of entries rather about quality of work
The Design Lion category has challenger brands creating bold communication says Bavde
A large number of students come from across the country and some from international markets as this is boundary-less education.…
In total the company claims to have 361 cinema properties in 115 as PVR INOX that amounts to 1,689 screens,…
One in five Indian language users says they counter misinformation often, while Bengali and Marathi speakers claim to do so…
Industry experts opine that GST will have a major bearing on the viability and growth of the industry, any undue…
The college claims that currently its international student body is about 22% and that equates to about 800 students.
11 new categories and 45 new brands advertised during the first seven matches of IPL16 compared to the same number…
What is the role of self-regulatory bodies in online gaming to determine the nature of games
Global box office collection is expected to reach $29 million by the end of 2023, revealed, Gower Street Analytics, a…
Books will be rolled out in the next academic year of 2024. Books will be created in 22 languages and…
PVR INOX Ltd plans to open 200 screens this year. Of this 40% will be opened in the Southern region…
