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  1. Business News
  2. Authors
  3. anushree.bhattacharyya@financialexpress.com

Anushree Bhattacharyya

"I believe the primary challenge in the Indian market is the limited span of attention due to the abundance of options available to consumers"
Cognizant’s Gaurav Chand on how companies will create innovative ways to build a brand while focussing on demand generation

Globally, financial services is Cognizant’s biggest industry, followed by healthcare while it continues to grow in retail and automotive

By Anushree Bhattacharyya
March 20, 2023 09:55 IST
The brand is looking at potential acquisitions and creations of local engagement.
Zeenah Vilcassim of Bacardi on growing premium offerings under Dewar’s besides its plan to acquire new brands

The company’s market share in Gin with Bombay Sapphire is roughly between 40-45%, depending on the state. It claims to…

By Anushree Bhattacharyya
March 10, 2023 09:43 IST
Shopify is an e-commerce platform that helps merchants set up, manage, and market their online stores
Shopify’s Bharati Balakrishnan on why India is an important market

The number of merchants using Shopify’s platform has been growing and it has been constantly improving its products and services

By Anushree Bhattacharyya
March 7, 2023 09:58 IST
Going by Param Network’s official website, it’s a blockchain-based platform
With blockchain, we see a future where there is a single source of truth for all transactions between enterprises, says Vaideeswaran Sethuraman of Param Network

Blockchain allows suppliers verify their own invoices without having to depend on the customer, as the data belongs to both…

By Anushree Bhattacharyya
March 3, 2023 08:00 IST
Separate rules for calculating the net winnings are proposed to be prescribed. This provision once rolled out will be applicable from April 01, 2024 .
Online gaming sector readies for a high-tide as new taxation policy creates havoc

For the online gaming industry, it means that three times it has to change its ways of functioning when it…

By Anushree Bhattacharyya
February 28, 2023 08:43 IST
Gaming | Kratos Studios
Manish Agarwal ex CEO of Nazaara and Ishank Gupta launch new Web3 gaming company Kratos Studios 

The duo claims to have raised Rs 160 crore at a valuation of Rs 1,200 crore.

By Anushree Bhattacharyya
February 23, 2023 09:14 IST
Zoho Corp | Manage Engines
While the rate of growth is not 30% anymore, it neither is three percent, says Shailesh and Rajesh of ManageEngine, ZohoCorp

According to Shailesh and Rajesh, there has been a steady drop in the rate of growth.

By Anushree Bhattacharyya
Updated: February 21, 2023 15:16 IST
Online Gaming
Death by over-taxation! Why the online gaming industry’s fate hangs by a thread

From the removal of the threshold of Rs 10,000 for TDS deduction to a 28% GST on GGR, ministries from…

By Anushree Bhattacharyya
February 14, 2023 08:51 IST
Sankalp Mehrotra, vice president, monetisation, Flipkart, claims that its tools such as page widgets have further helped in the discovery of products
For Flipkart, the journey in commerce advertising starts from intent to product finder: Sankalp Mehrotra

The e-commerce platforms claim to have the largest share in commerce advertising

By Anushree Bhattacharyya
February 9, 2023 08:32 IST
Spotify | Neha Ahuja | Wrapped | marketing | campaign | IPL
Spotify’s Neha Ahuja on 2022 the year that was; creating Wrapped

The company claims that its communication is really about what is the role of music in your life and that’s…

By Anushree Bhattacharyya
January 30, 2023 10:00 IST
The online gaming industry received about $40 million just last year
How the draft regulation in online gaming will finally streamline business operations

A few guidelines such as eKYC rules can be amended with a soft touch by the government

By Anushree Bhattacharyya
January 16, 2023 09:58 IST
12.7% of total revenue in personal care will be generated through online sales by 2023.
From K-beauty to I-beauty, India does a South Korea in skincare market  

The beauty and personal care market is expected to reach the $27.23 billion mark in 2023.

By Anushree Bhattacharyya
January 12, 2023 08:30 IST
B Sumant, executive director tells FE Online’s Anushree Bhattacharyya, how the company is building a ‘FutureTech’ enterprise.
ITC’s B Sumant on how customisation and personalisation will define FMCG industry: ITC

ITC’s businesses consist of a very large ecosystem of over 200 factories, about 50 warehouses, over 2,200 distributors, and more…

By Anushree Bhattacharyya
December 31, 2022 08:28 IST
Task force recommends deeper focus on developing talent in animation, gaming
Task force recommends deeper focus on developing talent in animation, gaming

The report has also stated that AVGC accelerators and innovation hubs in academic institutions on the lines of Atal Tinkering…

By Anushree Bhattacharyya
December 27, 2022 04:20 IST
“The two brands we've launched have a lot of firsts, the first being these products have hyaluronic acid for hair, among others,” Kartik Kaushik, country head, Henkel Consumer Brands, India and South Asia Export Markets, said
Henkel’s Kartik Kaushik on the company’s plans to capture 25% market share in the crème based hair colour segment

The company has rolled out crème based hair colour under its brand Schwarzkopf

By Anushree Bhattacharyya
December 22, 2022 09:30 IST
Many could also say that, ‘no press is bad press’, as it does leave an impact and drawn everyone’s attention, so who cares, if its bad.
From Yves Saint Laurent, Bulgari to Balenciaga; fashion’s rough moments with advertising

Whether it’s fashionable or outrageous, society remains divided when it comes to these ads. 

By Anushree Bhattacharyya
Updated: December 15, 2022 10:14 IST
supportive, ecosystem, Indian gaming
Why a high tax slab can be nothing more than a chord-cutting exercise for the online gaming industry

The online skill gaming industry continues to pay over Rs 2,200 crore per annum in GST

By Anushree Bhattacharyya
December 7, 2022 09:52 IST
And after looking at the different alternatives, we felt that the entity with more proximity to technology is definitely Formula One.
HCL Software’s Dario Debarbieri on the company’s first time association with Scuderia Ferrari and Formula One race

HCL Software expects growth from three regions including Africa, Latin America and Southeast Asian region (India).

By Anushree Bhattacharyya
December 5, 2022 10:01 IST
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