According to industry estimates the overall ad-spend in the forthcoming General Elections is expected to increase by 15-30%
The third part is user education, which has brought Google towards researching a concept called digital inoculation. Google aims to…
The alcohol beverage brand which boasts of luxury brands including the Glenmorangie has over the years, claims to have built…
Revenue in the alcoholic drinks market is expected to amount to $46.6 billion in 2023, as per Statista
The advertising conglomerate aims to be the top two in whichever domain it operates
Marks and Spencer Reliance India Private Ltd’s revenue from operations rose 53% to Rs 1087.7 crore in FY22, as it…
With this, the total number of screens which the company owns is 1707 across 359 properties in 115 cities.
Technology will come and go; don’t become a slave; embrace it. Use it so that you are the master and…
Brand experience spans across the spectrum of emotions that consumers encounter before, during, and after engaging with your brand
According to a Ericsson Survey, more than 31 million users in India have upgraded to 5G-enabled phones in 2023
83% of marketers in India say that artificial intelligence (AI) will change the way they work in the next year…
According to Saregama, it will acquire 51.8% shares for Rs 174 crore with a clear path to further acquire the…
As India transitioned to the new GST regime in 2017, the business models of the online skill gaming companies remained…
Storytelling is an evolving process, but with the onset of multiple media formats, here’s how brands manage to cater to…
These stores are varied in sizes between 600-1,500 square feet and are open 24×7.
According to the FICCI-EY 2023 report, new players, marketing efforts, specialised platforms and brand ambassadors, grew the segment by 34%…
Meta posted an 11% increase in advertising revenue to $31.5 billion for the second quarter ended June 30, 2023, from…
The council has also created a provision to add digital assets and currencies. So if any payment is made in…
