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    1. Business News
    2. About
    3. martech

    Page 20 of Martech

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    One of the KPIs of performance marketing is to drive more traffic to the website, app or a mix of social media channels
    From clicks to connection: Unifying performance marketing and branding for deeper engagement

    The current marketing landscape stresses the importance of performance marketing, including paid search and social media advertising, geared towards immediate…

    August 26, 2023 15:01 IST
    Monga has a bachelor's degree in engineering in information technology.
    MiQ appoints Rohit Monga as head of product and partnerships for India

    In his last role, Monga headed the sales team at Criteo, where he led the new business acquisition for the…

    August 22, 2023 14:31 IST
    Performance marketing is more relevant than ever because the landscape of the business ecosystem has changed
    Performance Pressure! Why performance marketing is advertisers’ favourite new toy Premium Story

    According to GroupM’s ‘This Year Next Year’ Indian advertising expenditure will reach Rs 20,000 crores of incremental ad spend in…

    August 21, 2023 08:12 IST
    Langoor Digital and Quilt AI
    Langoor Digital and Quilt AI collaborate to empower marketers with AI innovations

    Combining Langoor’s marketing strategies with Quilt Ai’s expertise in diagnostic, predictive, and Generative AI, this alliance aims to reshape the…

    August 16, 2023 19:02 IST
    As a part of the acquisition, InMobi will uphold the platform's free availability for existing customers
    InMobi acquires consent management platform Quantcast Choice

    The transition of Quantcast Choice customers to InMobi’s offering is set to begin in the coming months

    August 16, 2023 12:07 IST
    YouTube campaigns is a sustainable way to drive performance states the report
    Maintaining retail performance: Three ways for sustained success

    The report by WARC, in partnership with Google highlights three ways retailers can strike the right balance in their retail…

    August 12, 2023 16:00 IST
    Prior to joining Chalet Hotels, Singh was part of the Golden Sands LLC in Dubai.
    Chalet Hotels appoints Shwetank Singh as chief growth and strategy officer

    Singh will be reporting directly to Sanjay Sethi, MD and CEO of the company.

    August 8, 2023 14:01 IST
    The company serves the global demand for versatile connectivity options
    PureLink GmbH partners with Alphatec to bring its AV solutions to the Indian market

    The company aims to offer AV solutions to the Indian market

    August 7, 2023 11:29 IST
    The company establishes centers of excellence in AI in Bangalore and Tennessee
    Emids unveils Generative AI platform ‘EPulseAI’ for healthcare industry

    The company aims to reduce time and cost by 50% while significantly increasing accuracy

    August 3, 2023 09:47 IST
    Zendesk introduced Conversational Commerce for enhanced customer experience
    Zendesk’s Norman Gennaro on how customer experience can actually turn the game for brands space Premium Story

    The company had declared a workforce reduction of eight percent recently due to persistently challenging macroeconomic environment.

    August 3, 2023 08:07 IST
    Airtel
    Airtel launches Airtel IQ Reach, a self-serve marketing communications platform

    The prepaid self-serve platform will enable businesses to send personalised communications to pre-defined customer segments

    August 2, 2023 11:01 IST
    Fundamento is built using the globally-vetted AI stack from IBM and Google
    Fundamento launches AI virtual assistant Yara

    The company uses generative AI to help companies save costs and drive frontline performance with its three-pronged strategy

    August 2, 2023 10:12 IST
    Prasad will be based out of Bengaluru
    Yellow.ai appoints KT Prasad as chief revenue officer – International region

    In this role, Prasad will lead the go-to-market teams across the International region

    July 27, 2023 15:15 IST
    India is the second largest market in APAC region for Merkle
    Merkle’s John Riccio on how the CXM company is poised to reach $2 billion in revenue in 2023 Premium Story

    Merkle experienced 4.5% revenue growth year-on-year in Q1 FY24, Riccio said

    July 26, 2023 08:12 IST
    This personalised approach will not only enhance customer satisfaction but also foster long-term loyalty, the company claims
    SpiceJet partners with CleverTap to enhance customer experience

    With CleverTap onboard, SpiceJet aims to enhance its customer experience to deliver personalised and contextual communication across its web and…

    July 25, 2023 16:32 IST
    Infobip is a global player in omnichannel communication
    Infobip’s Shankar Iyer on evolution of CP-a-a-S industry and the company’s role

    “We are viewed as a top innovator due to our understanding of customer workflows and pain points”, says Iyer

    July 25, 2023 08:49 IST
    Facial 3D modeling, AI deep learning algorithms, facial diagnostics, and digital consultation solutions come together to offer this
    VIRTUAL TRY-ONS: Find the perfect shade of lipstick with AI & AR

    Beauty tech tools from Taiwan’s Perfect Corp to help Indian D2C brands

    July 24, 2023 11:52 IST
    It is so important to make users aware and encourage them to critically assess the information provided rather than believing it as the gospel of truth, says Sinha
    Moral considerations in AI marketing: Building trust in tech industry

    Navigating the ethical frontier requires a delicate balance between innovation and responsibility

    July 23, 2023 13:57 IST
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    Inox Solar signs MoU with LONGi for up to 5 GW solar modules for Indian market
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    Inox Clean Energy’s subsidiary, Inox Solar, has partnered with LONGi Trading to supply 5 GW of solar modules for the Indian market in the next 3 years. This will boost Inox Solar’s production and align with global standards, while also promoting the growth of high-quality solar manufacturing in India. Production has already begun at their Ahmedabad facility.

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