Page 19 of Martech

It allows marketers to make data-driven actionable decisions and scale their apps at the most affordable price point.

Swaarm launches attribution and marketing analytics platform Swaarm MMP for privacy-focused martech tracking

The platform provides all-in-one automated solution empowering mobile marketers to scale their apps; offers them complete control over user insights…

September 19, 2023 17:31 IST

Rai’s expertise lies in assessing market potential, devising new market entry strategies, defining precise customer profiles and buyer personas, and shaping product roadmaps, to drive business growth

Kapture CX appoints Garima Rai as the VP of marketing

Before joining the Kapture CX, Rai has worked as a director of marketing at ClearTrail Technologies

September 18, 2023 15:31 IST

Augmont Gold launches Google Bard generated ad video

As per the announcement, the video centers around Augmont, being the all-inclusive solution for diverse gold requirements.

September 18, 2023 11:50 IST

InMobi’s partnership with Ad Net Zero follows its global sustainability commitment to Science-based targets initiatives

InMobi partners with Ad Net Zero; aims to accelerate sustainable advertising practices

The partnership highlights InMobi’s dedication to sustainability and aligns with Ad Net Zero’s goal to transform the advertising industry through…

Updated: September 15, 2023 12:39 IST

The partnership aims to enhance customer life cycle and optimise lifetime value across offline stores and online touchpoints

KFC India partners with PivotConsult to enhance customer lifecycle

The partnership will help KFC India double down on direct-to-consumer (D2C) play across offline and online channels

September 14, 2023 12:01 IST

Sales Navigator's search feature provides advanced AI-assisted search

LinkedIn introduces generative AI features, AI-assisted search and Account IQ

The company aims to enable sellers to find crucial accounts and prospect details more quickly and easily, to connect with…

September 14, 2023 09:23 IST

Taboola claims that advertisers are seeing up to a 50% boost in conversions while maintaining their Cost Per Acquisition (CPA).

Taboola introduces new AI-powered technology Maximize Conversions from native ad campaigns

This technology empowers Taboola advertisers to evolve beyond manual cost-per-click (CPC) bidding strategies and automate the CPC bid to drive…

September 13, 2023 14:31 IST

Key features of Sinch Trust include transparent messaging, which provides actionable insights into SMS delivery reports

Sinch MessageMedia launches new SMS service to improve customer experience

New Zoho Desk integration expands partnership: provides customer service teams with a two-way messaging platform to manage all customer interactions…

September 12, 2023 11:40 IST

Infobip’s Click-to-chat ad analytics provides a holistic view of the entire customer journey.

Infobip launches Click-to-chat ad analytics for social media ad conversions

Businesses and brands can leverage integrated Facebook and Instagram ad campaigns that initiate WhatsApp, Messenger, or Instagram Direct conversations with…

September 11, 2023 16:31 IST

Prior to this, Mittal has worked as country head at Twitter

Taboola appoints Kanika Mittal as country manager

Mittal will shoulder the responsibility for Indian operations with a primary objective of propelling revenue growth and solidifying partnerships

September 7, 2023 14:43 IST

Tredence has expertise within the retail and consumer goods industry

GenAI is much more than just a plug-and-play tool

The company has been involved in helping enterprises bridge the gap between insights and actions since 2013

September 7, 2023 08:43 IST

Netcore Cloud expands its Martech leadership team; onboards Kuldeep Sengar and Praveen Sridhar

Kuldeep Sengar joins as Group chief technology officer, while Praveen Sridhar comes onboard as VP for Growth and Special Projects.

September 6, 2023 17:45 IST

Raghavan joined Google in 2014 and for over seven years has driven YouTube teams.

Google India’s Satya Raghavan on why performance marketing is crucial and the company’s role Premium Story

Advertisers who adopt Performance Max achieve 18% more conversions at a similar cost per action, compared to 13% when it…

September 4, 2023 08:13 IST

Marketers will need to embark on innovative strategies to provide tailored experiences while respecting user privacy

As Digital Personal Data Protection Bill becomes a reality, CAPEX of companies is expected to increase by 5% Premium Story

The industry opines that with cookies expected to be phased out next year and the new regulations in place, relying…

September 1, 2023 08:12 IST

TBO.COM’s proprietary technology platform relies on AI/ML to offer listings and travel products.

TBO.COM and WebEngage partner to deliver hyper-personalised services to customers

TBO.COM’s B2A (Business to Agents) global travel distribution platform will harness WebEngage’s marketing automation stack to consolidate data, derive insights,…

August 31, 2023 15:17 IST

This appointment follows Nextiva’s acquisition of Simplify360, a leading AI customer experience platform, announced in April, 2023.

Nextiva appoints Senthil Velayutham as chief product and technology officer

Most recently, Velayutham was chief product and technology officer at Trader Interactive, a Goldman Sachs and Eurazeo portfolio company.

August 30, 2023 19:14 IST

Merkle GenCX uses the capability to build data-based audiences and segmentation in minutes and glean business intelligence from natural language

Merkle launches customer experience platform ‘Merkle GenCX’ powered by generative AI

With the growth of data and the rising demand for personalised experiences, brands are faced with the challenge of leveraging…

Updated: August 29, 2023 12:53 IST

According to Murthy, GroupM is at the forefront of innovation in India from Google ADH standpoint.

GroupM Nexus’s Priti Murthy on what gives this agency from WPP Group an edge over its competitors Premium Story

The data protection bill will only fortify the practices we’ve long adhered to, aligning closely with the established GDPR (General…

August 28, 2023 08:13 IST

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