Interview: PC Musthafa, CEO and co-founder, iD Fresh Food ‘Distributor-driven model not fit for ready-to-cook items’ 3 years agoOctober 5, 2022
Bisleri partners with Lyca Production for its movie PonniyinSelvan: I (PS 1) As per the company, Bisleri’s association with the movie is to enter the market by creating local brand affinity. 3 years agoOctober 4, 2022
Goodwill launches resale site featuring luxury brands such as Gucci and Prada Although the amount of merchandise from big luxury labels has yet to be determined, the site is expected to have… 3 years agoOctober 4, 2022
South Korea’s Naver to acquire Poshmark in $1.2 billion deal With the transaction, Poshmark will get access to Naver’s extensive e-commerce experience 3 years agoOctober 4, 2022
Gurpreet Singh Sandhu and Sandesh Jhingan sign with FairPlay Sports FairPlay Sports also handles Indian footballers Sunil Chhetri, Anirudh Thapa, Ashique Kuruniyan, Manvir Singh, Prasanth Karuthadathkuni, Amey Ranawde and female… 3 years agoOctober 4, 2022
Ather Energy joins Kerala Blasters FC as their digital partner As per the company, this association will increase the brand awareness in Kerala as well as among the football followers… 3 years agoOctober 3, 2022
Sachin Tendulkar ranked number one sports celebrity while Amitabh Bachchan topped the overall list as the most recognised celebrity: Report The celebrities were tracked on various metrics like likability, social media influence, perception, marketing potential, recognition, among others 3 years agoOctober 3, 2022
GOZOOP Group names Mohit Ahuja as president, Mumbai He will collaborate with Samrat Bedi, CEO (India), GOZOOP Group and will be responsible for the group’s growth story in… 3 years agoOctober 3, 2022
SOLUTION MARKETING: Sounds good? Hearing aid brands are pitching the device as a fashion accessory 3 years agoOctober 3, 2022
TikTok to partner with TalkShopLive for US live shopping Bytedance-owned TikTok’s live shopping platform TikTok Shop is available in Asian markets including Thailand, Malaysia and Vietnam 3 years agoOctober 2, 2022
Crypto’s hold on Formula 1 sponsoring gets tested in Singapore When Singapore hosts the most popular motor sport this weekend, the visibility of digital assets will be far more subdued. 3 years agoOctober 2, 2022
Content strategies ecommerce brands must adopt for better conversions Telling a coherent brand story to improve conversion rates requires consistency of brand elements, brand values and brand message over… 3 years agoOctober 2, 2022
Amazon India rolls out live-stream shopping to drive festive season sales The company has tied up with social media influencers to host live-streams during which they can interact with customers and… 3 years agoOctober 1, 2022
How mobile marketing agencies can approach migrating marketing analytics platforms The first step which involves migration of all the data from one platform to another is the most complex step… 3 years agoOctober 1, 2022
Stashfin appoints Saurabh Khodke as senior vice president Khodke is expected to play a crucial role in strengthening the firm’s debt funding process, co-lending partnerships and managing other… 3 years agoSeptember 30, 2022
McDonald’s India – North and East elevates Rajeev Ranjan to managing director Before joining McDonald’s India North and East, Ranjan has worked at YHS, Coca- Cola, Marico, ITC and Aditya Birla Group 3 years agoSeptember 30, 2022
CERA Sanitaryware ropes in Kiara Advani and Vijay Deverakonda as brand ambassadors With them onboard, the brand will launch a 360 degree campaign, featuring its range of products 3 years agoSeptember 30, 2022
Research & Ranking appoints Rakesh Gupta as chief operations and compliance officer Gupta joins the company after a distinguished career stint at Mizuho Securities India as company secretary, director, compliance and legal. 3 years agoSeptember 30, 2022
BBH India’s Parikshit Bhattaccharya on completion of his first year besides the impact of AI on creative work Premium Story
