Burger King’s digital mandate assigned to Havas Worldwide Media (Creative) India As per the company, the scope of the mandate will include creating cornerstone digital campaigns, social media and online response… 3 years agoOctober 12, 2022
Mobilla ropes in Gurmeet Choudhary for its festive campaign As per the company, the newly inked association with Gurmeet Choudhary will further enhance the brand’s proposition 3 years agoOctober 11, 2022
India’s e-retail market is estimated to increase to $150–$170 billion by 2027: Report Majority of future e-retail shoppers are already in the digital funnel, with only 40% of social-media user base shopping online… 3 years agoOctober 11, 2022
LEAD promotes Anupam Gurani to chief business and marketing officer Meanwhile, Manoj Naik comes on board as chief finance and operations officer 3 years agoOctober 11, 2022
Moglix acquires Rs 300-crore ADI’s India distribution biz for surveillance, security products ADI India operates 11 branch locations and represents more than 60 brands to provide customers with a comprehensive range of… 3 years agoOctober 11, 2022
Profiteering: HC orders L’oreal to cough up `186 crore In the order passed on October 6, the Court did not stay the demand raised by the national anti-profiteering authority… 3 years agoOctober 11, 2022
PhonePe co-founders pick up Mumbai franchise in Prime Volleyball League 2023 The former Indian national volleyball team’s captain Abhijit Bhattacharya joins them as the general manager (GM) of the new Mumbai… 3 years agoOctober 10, 2022
Small cities dominate e-commerce platforms’ festival sales: Industry players Tier 2 and beyond cities were at par with metros and Tier 1 cities with around 50 per cent contribution… 3 years agoOctober 10, 2022
ManipalCigna Health Insurance ropes in Manoj Bajpayee as brand ambassador Through this association with the actor, ManipalCigna aims to spread the message about the value of health insurance, drive customer… 3 years agoOctober 10, 2022
Licious forays into alternative protein sector with its plant-based meat brand, UnCrave In the initial phase, the UnCrave range will be available in all major metro cities in India 3 years agoOctober 10, 2022
D2C Ecommerce ropes in Rakul Preet Singh as brand ambassador for AccessHer As part of the endorsement, the actress will be seen as the face of the brand, promoting its contemporary fashion… 3 years agoOctober 10, 2022
Biryani By Kilo aims to close FY23 with net revenue of Rs 300 crore; expects to break even by June 2023 The company claims to have allocated Rs 30-35 crore on marketing in FY23 3 years agoOctober 10, 2022
Capri Loans associates with Bengal Warriors as an associate sponsor in Pro Kabaddi League 2022 The partnership will see Capri logo on the back of jersey 3 years agoOctober 9, 2022
Mondelez International promotes Monosij Bandyopadhyay as marketing head, omnichannel He has been associated with Mondelez International for about five years 3 years agoOctober 9, 2022
Cricketer Anil Kumble backs Onsurity as strategic advisor Kumble aims to raise awareness about the importance of healthcare and well-being among employees and their families 3 years agoOctober 9, 2022
Kolkata restaurants enjoying ‘record-breaking’ footfall in festive season Eateries had a tough time remaining in business during the two years of Covid-19 and now they are happy that… 3 years agoOctober 9, 2022
Bisleri fortifies its local brand love strategy by partnering with Godfather Launches Godfather limited edition bottles in Telangana and Andhra Pradesh 3 years agoOctober 9, 2022
Actionability, granularity and configurability key to any e-commerce analytics solution To be able to cope up with the ecommerce, brands must essentially look at the three key features while selecting… 3 years agoOctober 9, 2022
YKONE acquires majority stake in Indian agency Barcode, enhancing global influencer marketing presence
