Page 208 of Marketing News

Prior to his current appointment, Aggarwal was leading the finance team at Marico Limited as its head of finance - India business

SUGAR Cosmetics appoints Amit Aggarwal as the chief financial officer

Aggarwal is responsible for overseeing the company’s financial operations which includes financial planning and analysis, reporting, taxation, risk management and…

3 years agoOctober 27, 2022

IIM Kashipur partners with Artha Venture Fund to lead pre-seed round in FMCG brand Himshakti

According to an IBEF Report, the Indian D2C FMCG market is expected to touch $21 billion by 2025.

3 years agoOctober 27, 2022

As per a report, India’s e-commerce market is expected to reach $120 billion by 2026, from $38 billion in 2021

Zoho commerce will integrate with ONDC for sellers to reach a wider audience

With a robust platform like Zoho Commerce, retailers can quickly create online stores and establish their presence on ONDC, Anand…

3 years agoOctober 26, 2022

The ministry claimed that the six-week long celebration saw participation from across the country with more than 5,000 events being organised

Ayurveda Day witnesses the launch of the ‘Har Din Har Ghar Ayurveda’ campaign

The campaign aims to propagate benefits of Ayurveda to the larger and grass root community

3 years agoOctober 25, 2022

The first festive week saw approximately 75 to 80 million users place orders across various platforms, the report claimed.

E-commerce platforms clock Rs 41,000 crore in GMV of festive week one

As per the report, large e-commerce players sold mobile phones for an estimated Rs 11,000 crore between September 22 to…

3 years agoOctober 25, 2022

Demand for gifting packs is likely to continue till the New Year, as people now see more value in celebrating festivals with friends and family

This festive season demand for gifting packs see an uptake as consumers get into celebratory mode

According to industry executives, demand for these gifting packs is not just restricted to the metros

3 years agoOctober 25, 2022

D2C brands must integrate the appropriate marketing mix and advertising tools.

How D2C brands can evolve during the festive season and avoid excessive ad spending

Festivities in India begin in August with Raksha Bandhan and last until December with Christmas and New Year. Over this…

3 years agoOctober 24, 2022

Bharat’s festive sentiment is stronger than ever. 1 in 2 in Bharat plan to spend higher than they did last year.

Culture-first marketing: the key to driving successful festive campaigns

While traditional wisdom is that festive purchases are planned months in advance, one of four in Bharat are actually last-minute…

3 years agoOctober 24, 2022

You can use email marketing campaigns to reach out to your subscribers.

4 reasons why you should scale up your advertising budget during the festive season

A reason why you should scale up your advertising during the festive season is that high-intent shoppers translate into high…

3 years agoOctober 23, 2022

This year brought bumper sales for e-commerce platforms as the gross merchandise value (GMV) hit $5.7 billion during the festive sales week, which spanned from September 22 to 30.

Diwali with a dazzle

Festive cheer lights up pent-up consumer sentiment as restaurants, malls, luxury retailers, carmakers, e-comm players and travel and hospitality sectors…

3 years agoOctober 25, 2022

Balenciaga fashion house cuts ties with Ye, report says

The move came after several offensive comments from Ye, including antisemitic posts that earned him suspensions from Twitter and Instagram

3 years agoOctober 22, 2022