Page 205 of Marketing News

In this collaboration, Coca-Cola India seeks to ‘collect back’ empty PET bottles of any brand from consumers, it claimed

He will be responsible for the brand to help drive customer awareness through an integrated marketing approach, the company said

The round was led by Fireside Ventures and saw participation from investors such as Saama Capital and DSG Consumer Partners

Sankhe will be responsible for digitising the existing business and building new products, as per the company

As per the company, the brand will be exclusively available on its platform

Narayanan’s role will include spearheading the company’s efforts towards transforming the brand and category through technology-first innovations, the company said

Above-the-line (ATL) mediums accounts for 30% of its ad-spend, while another 30% is spent on digital and the remaining on…

According to Aman Dhall, the founder of Commscredible, the company’s acquisition of ISL’s team franchise was a significant step in…

The company claims that this move is an endeavour to have Kapoor’s influence and popularity transcend the world of fashion

As per the company, the brand is in talks with other strategic investors to raise an additional Rs three crore…

The campaign was in collaboration with the creative digital agency Sociowash

As part of this appointment, his role includes focusing his energies to make the company the most preferred online program…

Kapoor will appear in a high-voltage multimedia campaign spanning digital, over-the-top (OTT) platforms, out-of-home (OOH), social media, and multiplexes across India

WOMAN Corp was developed by creative agency Ogilvy with additional support from BCW and GroupM

.As per the report, leaders need to provide pleasant working conditions, meet employee needs, besides diversity and equity in the…

Khurana will join as a vice president, though his specific role there is unclear, the person said, declining to be…

Pulse Candy Hunt allows users to enjoy a fun candy treasure hunt on Snapchat and Instagram