Page 188 of Marketing News

Archies limited is trying to bring back the culture of exchanging greetings with loved ones on the occasion of Valentine’s.

It is important to produce original yet witty content. While quantity has the capacity to increase awareness and engagement metrics,…

With competition growing fierce, marketing will revolve more around listening to the consumers and responding to their needs.

The campaign features Kiku Sharda grooving to a hook step that says goodbye to scrubbing clothes to remove tough stains…

Amitabh Bachchan continues to be the brand ambassador as well.

Four campaigns have been released in a span of a year-long engagement with the actor.

The TVC ends with the tagline ‘Ekdum Solid’ indicating the presence of Rungta Steel TMT Bars.

The brand begins its journey as a digital-only brand and will sell through its website and Amazon initially.  

Deepak Choudhary has joined as business head and Markish Arun takes over as CTO.

Mehta, before joining Uplers, was the chief marketing officer for Cygnet Infotech, prior to which he has served as the…

The account will be led and operated out of Wunderman Thompson’s Mumbai office.

With an experience of over 13 years, Pal will be responsible for handling business marketing strategies and overall business growth.

Kovoor was previously working with Ogilvy as a digital lead – Mumbai and South operations, in what was a eight-year…

Ustraa claims that the recession will not adversely affect its category

Cinthol is reportedly just under the Rs 1,000-crore revenue mark, with an estimated 5% market share of the mass end of…

According to the report, digital advertising in India continued to lead with a substantial spike of 39.5% over 2021, putting…

ASCI announces its latest report on Beauty & Personal care, titled, “Objectionable ads in the Beauty & Personal Care category…

Soman, a fitness enthusiast himself, will be flagging off the ninth edition of HTHM, which will see the participation of…