Wagh Bakri Spiced Tea roped in Chef Sanjyot Keer as the first digital brand ambassador The #ChefKiFavouriteChai campaign, conceptualised by Hybrid, showcases Wagh Bakri Spiced Tea’s 7 super ingredients which ensure that the legendary taste… 3 years agoFebruary 6, 2023
Radico Khaitan’s Morpheus Brandy sells one million cases The brand is now available in 25 states and being exported to 27 countries. It is also being sold in… 3 years agoFebruary 6, 2023
Springwel Mattresses names Vinod Khandelwal as head of product and e-commerce Khandelwal, who has over 17 years of experience under his belt and specialises in leading e-commerce, product development and sourcing,… 3 years agoFebruary 6, 2023
Myntra onboards Ranbir Kapoor as the new face of the brand The brand’s existing ambassador, Kiara Advani, will continue to drive awareness about the women’s western wear category. 3 years agoFebruary 6, 2023
Adidas partners Indian women’s football team captain Loitongbam Ashalata Devi She has been a part of the team that won the South Asian Football Federation Women’s Championship four times in… 3 years agoFebruary 6, 2023
Swiggy appoints three independent directors to its board Mallika Srinivasan, Shailesh Haribhakti and Sahil Barua will join the company’s board as directors. 3 years agoFebruary 6, 2023
Hyundai launches omni-channel retail experience in India The customers will be able to purchase Hyundai cars seamlessly across multiple sales channels. 3 years agoFebruary 6, 2023
CaratLane kickstarts new ‘Khul ke karo express’ campaign for Valentine’s Day The video captures the narrative of how sometimes we are caught in the monotony of life and miss expressing our… 3 years agoFebruary 6, 2023
#GaadiKeDoctor digital campaign by GS Caltex India aims to honor mechanics The company celebrates 2nd february as the national mechanic’s day’, to recognise the contribution of mechanics in the automotive industry. 3 years ago
Philips domestic appliances launces #TasteOfLove campaign for Valentine’s Day While the ad’s headline reads, “Is her heart pizza-shaped?”, the body, on the other hand, urges people to put in… 3 years agoFebruary 6, 2023
FMCG players looking at demand recovery in rural markets, increasing marketing spends In the third quarter ended December 31, 2022, the companies reported growth in the urban markets. Modern trade channels and… 3 years ago
L&K Saatchi & Saatchi appoints Hindol Purkayastha as business head and executive VP of north & east Based out of Gurugram, he will report to Paritosh Srivastava, CEO, L&K Saatchi & Saatchi. 3 years agoFebruary 6, 2023
Meesho, Snapdeal are trying to ‘democratise’ e-commerce Ergo, the segment is the next big opportunity for e-commerce players who now have their eyes firmly fixed on tier-II… 3 years agoFebruary 6, 2023
FanCode to live-stream West Indies’ two-match test series tour of Zimbabwe Besides this tour, FanCode will also be streaming the Bangladesh Premier League and the Dream 11 Super Smash from New… 3 years agoFebruary 5, 2023
Ogilvy partners Kotex, Omnigel, Limca and Fevicol with on ground activity at the rural olympics A recent study conducted by the NCAER, rural India, highlights the opportunity of targeting 720 million consumers across 627,000 villages. 3 years agoFebruary 5, 2023
Chai Pe Charcha with Brandwagon Madhav Sheth, realme CEO, realme India, VP, realme and President, realme International Business Group, talks to BrandWagon Online about his… 3 years agoFebruary 5, 2023
Becoming Indispensable: Transitioning from e-Commerce to L-Commerce As more and more local businesses operate locally in the digital world, the profits increase and so does the business… 3 years agoFebruary 5, 2023
Factors influencing the growth of the creator economy and outlook for 2023 The creator economy highlights the businesses run by online content creators who manage to monetize their audiences. 3 years agoFebruary 5, 2023
