Slice unveils “Aam ka ehsas, sabse khaas” campaign with its new brand ambassador Kiara Advani Slice aims to connect with its audience and reinforce its position as the go-to drink for mango lovers across the… 3 years agoMarch 4, 2023
How to give your small business a health check in 2023 Here are some key focus areas that can help small businesses in driving growth and building customer trust 3 years agoMarch 4, 2023
Are your search ads safe in the evolving digital ecosystem? Unaware of the counterfeit product, consumers become a victim of ad fraud, they often blame the brand for the mishap. 3 years agoMarch 4, 2023
Yatra Online Limited partners with Delhi Capitals team for WPL 2023 Yatra Online Limited partners with Delhi Capitals as their official partner to celebrate and empower women in sports 3 years agoMarch 3, 2023
Mumbai Indians launch their inaugural campaign ‘Aali Re’ for WPL 2023 As per the company,the 360-degree campaign will be spread across various mediums such as TV, digital, outdoor, and radio. 3 years agoMarch 3, 2023
Kartikeya Sinha appointed as Director (Planning & Marketing), NSIC Sinha aims to enhance the outreach of NSIC schemes as well as raise the competitiveness of Indian MSMEs 3 years agoMarch 3, 2023
Thums Up unveils ‘Charger Dena’ campaign with actor Vijay Deverakonda Conceptualized by Ogilvy, the campaign has been brought to life via integrated efforts across TV, social, digital, and OOH 3 years agoMarch 3, 2023
Gritzo launches #RemoveTheTag campaign to celebrate International Women’s Day The campaign features a series of videos showcasing three women entrepreneurs including Harini Sivakumar, Founder & CEO Earth Rhythm, Tapasya… 3 years agoMarch 3, 2023
Capital A appoints Aswani Chaitanya as VP of investments In his 15 years of career, Chaitanya has been associated with companies such as Wipro, Deutsche Bank, Goldman Sachs and… 3 years agoMarch 3, 2023
Shortform video platforms expected to capture ~40% of $8-11 bn video commerce market in 2030: Redseer Strategy Consultants Report Creator economy to potentially drive monetisation along with advertising and live commerce. 3 years agoMarch 3, 2023
Men’s fashion brand Dennis Lingo onboards Ali Fazal as its brand ambassador The brand will launch a series of campaigns that capture the brands and Ali’s distinct personas. 3 years agoMarch 3, 2023
ALL partners with Mumbai Indians Women’s T20 team ALL’s logo and name will feature prominently on the back of the team’s jersey. 3 years agoMarch 3, 2023
Streaming platform Aha to invest 70-80% of Rs 1,000 crore in creating original content in the next three years The Allu Arjun backed OTT platform claims to have 2.5 million paid users and 10 million free subscribers 3 years agoMarch 2, 2023
Wise unveils new look, reveals plans for further global expansion New look reflects Wise’s global community, as the company doubles down on expansion, revealing new product and global growth plans 3 years agoMarch 2, 2023
JSW Paints announced as the principal sponsor for Delhi Capitals for WPL 2023 As part of this brand collaboration, women’s team will wear the JSW Paints logo on the front of their match… 3 years agoMarch 2, 2023
EV motorcycle startup Raptee appoints Jayapradeep V as chief business officer Jayapradeep V (JP) has worked with Royal Enfield for 15 years, as Business Head – India and Saarc, before joining… 3 years agoMarch 2, 2023
Kurkure onboards Sara Ali Khan as its new brand ambassador As per the company, Khan will be an active part of upcoming Kurkure campaigns and will promote the brand and… 3 years agoMarch 2, 2023
McDonald’s India – North & East unveils community campaign ‘McDonald’s for Youth’ to hire 1500 employees from NGOs by 2025 As per the company, it has partnered with not-for-profit organisations like Magic Bus, Tech Mahindra Foundation, Quess Corp Foundation, Tarraqi,… 3 years ago
Tale of misleading advertising! From Patanjali, Cadbury, and Nestle to Johnson & Johnson Premium Story
