CK Birla Group

Mahindra’s XEV 9S became India’s top-selling individual EV in January–September 2026, with 31,442 sales versus 30,744 for MG’s Windsor EV. XEV 9S sales have risen monthly, while the Windsor’s have declined from a July peak. Mahindra’s growth has not reduced demand for its XEV 9e. The 9S’s flexible six- and seven-seat layouts, battery options and lower-entry-cost B