Riding on nostalgia: Luna has revived an old tagline to connect with the new rider Premium Story Little wonder then that in its prime, the Luna held over 90% of the moped market. In the early 2000s… 7 months agoMarch 10, 2025
After hours with Sooraj Balakrishnan, Associate Director & Head of Marketing, Acer India Premium Story “Weekends are a mix of recharging and inspiration,” Balakrishnan said. 7 months agoMarch 10, 2025
Why Lifebuoy needs SRK as its new face Premium Story The brand is now looking for a bigger playing field — from being a germ fighter, Lifebuoy wants to be… 7 months agoMarch 10, 2025
BrandWagon Chai pe Charcha with Culture Circle’s Devansh Jain Nawal Premium Story Devansh Jain Nawal, Founder and CEO, Culture Circle, talks to BrandWagon Online about his weekends, favourite vacation destination and more. 7 months agoMarch 8, 2025
HYPHEN’s April Fool’s prank becomes reality with Mango Bite collaboration The collaboration with Mango Bite, a childhood staple for many in India, adds an element of nostalgia to the launch. 7 months agoMarch 5, 2025
Made in Japan, sold in India: How a US-returned woman created a business with a Japanese friend and matcha love Glow Glossary’s story began in a way that many wellness brands do—with a personal discovery. 7 months agoMarch 5, 2025
Adani Wilmar to acquire ‘Tops’ maker GD Foods in two-phase deal The acquisition is expected to strengthen Adani Wilmar’s position in the fast-moving consumer goods (FMCG) sector by expanding its portfolio… 7 months agoMarch 5, 2025
First-mover advantage in fun and games with Nazara’s Nitish Mittersain In this weekly series, leading startup founders talk about the days that led to the launch of their companies, their… 7 months agoMarch 3, 2025
BrandWagon’s Chai pe Charcha with Ghodawat Consumer’s Salloni Ghodawat Premium Story Salloni Ghodawat, Director and COO, Ghodawat Consumer Ltd, talks to BrandWagon Online about her weekends, favourite vacation destination and more. 7 months agoFebruary 22, 2025
Shraddha Kapoor-backed Palmonas bets big on demi-fine jewellery, can it redefine India’s gold obsession? Out of the many brands attempting to make a dent in this market, Shraddha Kapoor owned Palmonas, a D2C jewellery… 7 months agoFebruary 22, 2025
The impact of virality: Balancing influence and integrity in digital platforms The rise of problematic digital content cannot be analysed in isolation from the larger political economy of digital media. 7 months agoFebruary 22, 2025
BrandWagon’s Chai pe Charcha with EQUiTOR’s Ramesh Jude Thomas Ramesh Jude Thomas, founder and CEO, EQUiTOR Value Advisory, talks to BrandWagon Online about his weekends, favourite vacation destination and more. 7 months agoFebruary 22, 2025
MeitY orders Google Play Store to remove 119 apps, targeting China, US, and UK developers! The blocking action was taken under Section 69A of the Information Technology Act, which empowers the Indian government to restrict… 7 months agoFebruary 20, 2025
Can reusable period panties go mainstream? Healthfab’s bold bet to disrupt India’s menstrual hygiene market Their products are available on their official website and major platforms like Amazon, Flipkart, Myntra, and Zepto. 7 months agoFebruary 19, 2025
‘House of brands’ model under pressure as growth slows Premium Story Sirona founders reacquire their brand from Good Glamm 7 months agoFebruary 19, 2025
Francesco Rivella, key figure behind Nutella, passes away at 97 Rivella joined Ferrero in 1952, just two years before Nutella was officially introduced. 7 months agoFebruary 18, 2025
Campa Cola returns: Reliance brings iconic Indian brand to the UAE! Campa Cola has been a beloved brand in India since the 1970s, quickly gaining cult status for its distinct taste… 7 months agoFebruary 18, 2025
The great marketing evolution: From monologue to dialogue to community In this new era, the strongest brands will arise not solely from advertising, but from authentic relationships and collaborative value… 7 months ago
