On the spot with Sanjay Krishnamurthy, President, GALE India Premium Story This campaign transcends a simple wordplay; it’s a crucial commentary on the skills cultivated during motherhood. 5 months agoApril 30, 2025
FE Exclusive: Rapido’s Pavan Guntupalli says ‘over 50% of our rides are still on two-wheelers’ Premium Story “Since the pandemic we have transitioned from being a bike taxi service to offering three-wheelers and four-wheeler rides as well.… 5 months agoApril 30, 2025
One in three LGBTQIA+ consumers in India feel unseen in ads: Report The survey, which covered almost 500 respondents, highlights a persistent gap between the marketing messages brands promote and the real… 5 months agoApril 28, 2025
Shraddha Kapoor fronts Neutrogena’s new campaign In the campaign, conceptualised by BBDO India and DDB Mudra Group, Kapoor appears in a rapid-fire video segment, offering viewers… 5 months agoApril 28, 2025
Reliance’s FMCG business crosses 1M outlet reach, reports Rs 11,450 cr revenue The company’s beverage brand Campa and packaged water label Independence achieved double-digit market shares in several Indian states, with each… 5 months agoApril 28, 2025
From hanbok & hanja to K-fries: Korean flavours have become table stakes for fast food giants McDonald’s, Burger King and Wendy’s Premium Story Just recently, McDonald’s India (West & South) introduced a Korean-inspired menu, serving up burgers and fries with gochujang sauce and… 5 months agoApril 28, 2025
Indian American teams up with expelled Columbia University student to build a $5.3M AI startup to ‘cheat’ The idea for the company was born in controversy. Lee and his co-founder, Neel Shanmugam, created a tool called Interview… 5 months agoApril 24, 2025
Meta’s new AI tool targets age fraud on Instagram From what is understood, the move is part of a broader initiative to create safer, age-appropriate digital spaces for younger… 5 months agoApril 22, 2025
Banker quits Rs 13 lac job, buys land to build a Rs 100 cr brand With a steady job in insurance and banking, and an annual salary of Rs 13.5 lakh, he had every reason… 5 months agoApril 22, 2025
Exotel’s Mohit Jamwal on the future of customer experience Voice-led Agentic AI acts as an intelligent engagement layer. It understands customer intent, fetches relevant data in real time, and… 4 months agoMay 30, 2025
The big idea: Scaling up online skilling Discover how upGrad, co-founded by Ronnie Screwvala and Mayank Kumar, scaled online skilling in India by focusing on employability, quality… 5 months agoApril 21, 2025
Pilgrim forays into B2B, aims to tap into 80,000 salons The salon professional segment has multinational and Indian FMCG giants like L’oreal, Hindustan Unilever, Proctor & Gamble, and Marico. 5 months agoApril 21, 2025
Outdoing the living room: Premium formats are reshaping cinema as a lifestyle offering Premium Story As streaming takes centrestage, cinema chains are looking at new ways to draw audiences. 5 months agoApril 21, 2025
Meet Radhika and Bharat, Indian entrepreneurs putting Sam Altman’s baby to sleep Just like every parent in the world, Sam Altman, CEO of OpenAI, recently admitted he had bought “a lot of… 5 months agoApril 19, 2025
Zippee launches 60-minute delivery service In a statement, it said the inaugural cohort of marketplace partners includes Vaaree, Supertails, Haldiram, Mondelez India, and Clinikally. 5 months agoApril 17, 2025
How Spotify built a billion-dollar brand by crushing music piracy From battling piracy to betting on podcasts, Spotify’s slow-burn strategy finally hits a high note, with India playing a key… 5 months agoApril 16, 2025
JJ Communication’s Manish Jain highlights how influencers are reshaping India’s tech marketing According to a 2024 report by GroupM INCA, India’s influencer marketing industry was valued at Rs 2,344 crore in 2023… 4 months agoMay 27, 2025
What Urbanic isn’t doing is maybe it’s biggest business advantage Premium Story Rahul Dayama explains how the brand’s anti-sprawl strategy—no new categories, no physical stores—is helping it stay efficient and relevant. 5 months ago
