Page 26 of Brand News

Privacy & speed seen as major reasons for surging sales

For Santosh, the Met Gala moment was more than just global exposure. It was a milestone shaped by generations of…

New initiative offers college-goers discounted memberships, food delivery benefits, and dining deals

The new campaign, developed by creative agency Moonshot, focuses on simplifying access to credit, emphasising convenience, minimal paperwork, and the…

With the latest policy change, even paying members will now be charged the same delivery surcharges as non-members when adverse…

Wellbeing Nutrition has since expanded into 20 formats, including oral thin strips, which the company says now lead globally in…

Tata Consultancy Services (TCS) brand value has increased to $57.3 billion, making it the most valued brand in India and…

In 2024 alone, Turkey saw 274,000 Indian tourists—up 20.7% from the previous year, owing to enhanced air connectivity, destination marketing,…

International departures rose from around 4 million in 2000 to over 27 million by 2019, according to Ministry of Tourism…

“There are three key areas where innovation is reshaping the space: The first is AI-driven creative production: The process of…

According to Meta India’s Q2 2025 insights, finance-related Instagram pages targeting Gen Z and millennials saw a 38% increase in…

Experts say his commercial appeal extends much beyond the 22 yards.

By 2016-17, Pulse had become the market leader in the HBC category with over 15% market share.

“As the co-founder and chief product & technology officer at Beacon, I lead our product vision and technology strategy to…

But 54-year-old Sheth, co-founder and CEO, Gupshup, didn’t give up and decided to pivot to a B2B platform that offered…

ccording to Meta’s 2025 Creator Trends Report, short-form comedy content accounted for 31% of all interactions on the platform in…

The campaign, released across digital platforms, follows a fictional scenario where Bumrah forgets to inform his wife, television presenter Sanjana…

With Faces Canada, he had to pivot from being the home-brand of a large modern trade chain, to a fully…