Page 25 of Brand News

LEGO enters Indian retail market, launches Asia’s largest store in partnership with Ample Group

The flagship store marks Lego’s transition from a primarily online and multi-brand retail presence, via platforms such as Hamleys and…

4 months agoMay 23, 2025

High logistics & user acquisition costs are weighing on clothing brands’ q-commerce bet Premium Story

On a sultry Delhi morning, 27-year-old Tashi realised she had nothing light or breezy to wear to her cousin’s haldi…

4 months agoMay 23, 2025

Dekh Pagli records 300% growth as demand for desi online humour increases

Analysts attribute this rise to a shift in user behavior, with younger audiences increasingly gravitating toward culturally specific, short-form entertainment…

3 months agoJune 25, 2025

Beauty-tech startup Kult bets on curation and personalisation

The algorithm is intended to recommend products aligned with individual skin characteristics, offering users a more targeted shopping experience.

3 months agoJune 19, 2025

Gen Z fuels India’s anti-ageing skincare market to become a $4 billion industry

With a current market size of $2.5 billion (2024) and projected to grow to $4 billion by 2033, the anti-ageing…

4 months agoMay 22, 2025

Landor India’s Geet Nazir on crafting brands in the AI era Premium Story

“We need creatives who can speak both visual and business, who know how to wield data without being enslaved by…

4 months agoMay 21, 2025

Blogger’s Park: Inside the pitfalls stunting startup growth Premium Story

Confusing branding with marketing: Startups tend to confuse branding with placing advertising or social media campaigns. But branding is strategic…

4 months agoMay 21, 2025

On the spot with Chetan Siyal, Chief Marketing Officer, Snitch Premium Story

The Britannia Croissant x Prashant campaign is a strong example of how brands can effectively respond to consumer sentiment and…

4 months agoMay 21, 2025

Digital platforms see increased engagement; Jeejaji approaches 3 million followers

According to Redseer estimates, over 250 million Indians actively use Instagram, and meme pages form a significant part of what…

3 months agoJuly 1, 2025

India’s ban on imports may cost Turkey $315 million

On Monday, the All India Consumer Products Distributors Federation (AICPDF)—which supplies nearly 13 million mom-and-pop grocery outlets—announced an “indefinite and…

4 months agoMay 20, 2025

Rasna enters ready-to-drink market; buys Rs 350 crore worth Jumpin from Hershey’s

Speaking on the acquisition, Rasna Chairman Piruz Khambatta clarified that the deal includes only the Jumpin brand and not Hershey’s…

4 months agoMay 19, 2025

Euler Motors secures Rs 638 cr to scale up, with Hero MotoCorp as new backer

Electric commercial vehicle startup Euler Motors has secured Rs 638 crore in its latest Series D funding round, with Hero…

4 months agoMay 19, 2025

Myntra expands footprint abroad, begins international sales in Singapore

The company announced the expansion during a virtual press briefing on Monday, with CEO Nandita Sinha highlighting the potential of…

4 months agoMay 21, 2025

Spotify faces scrutiny over podcasts advertising illegal drugs

Masquerading as legitimate health or wellness content, these podcasts used AI-generated or robotic voices to advertise drugs such as Oxycodone,…

4 months agoMay 19, 2025

Why Hyundai won’t go down the Honda/Renault road Premium Story

Data collated from the Society of Indian Automotive Manufacturers (SIAM) shows that, in FY25, sales of the Creta grew 20%…

4 months agoMay 19, 2025

After hours with Rajesh Aggarwal, Managing Director, Insecticides (India) Limited Premium Story

“I always plan my day the night before. This is a great stress-buster,” Aggarwal said.

4 months agoMay 19, 2025

From Qualcomm roots to unicorn heights: Netradyne’s AI driver safety revolution Premium Story

What began as a collaboration between two technologists at Qualcomm has evolved into a unicorn that demonstrates how innovation can…

4 months agoMay 19, 2025

Page 25 of Brand News

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