Edible bird’s nest: New caviar? An $8.45 billion industry, costing Rs 8 lakh/kg It’s made of spit, costs more than gold, and is driving a global wellness boom. Edible bird’s nest, crafted from… 4 months agoMay 31, 2025
KiranaPro acquires Likeo in $1M deal to introduce virtual trial rooms on BLACK As part of the acquisition, Likeo Founder and CEO Saurav Kumar will join KiranaPro’s leadership team to oversee AI and… 4 months agoMay 30, 2025
OYO offers Rs 3 lakh prize for new name of parent company OYO founder Ritesh Agarwal has invited the public to suggest a new corporate name through social media. 4 months agoMay 30, 2025
Sarcasticschool mirrors a growing appetite for relatable, dry humor One significant trend is the rise of self-aware, satirical content that blends humor with social observation. 3 months agoJune 24, 2025
Retro Rewind brings back the magic of the ’80s, ’90s, and 2000s on social media Its feed is filled with short video clips, old commercials, film scenes, and television moments that have largely disappeared from… 3 months agoJune 25, 2025
Why WPP killed GroupM: WPP Media’s AI push targets ad dominance Fast forward to May 28, 2025, and WPP drops a bombshell: GroupM is gone. In its place rises WPP Media,… 4 months agoMay 29, 2025
New DMRC campaign targets social media stunts on trains With a mix of humour and direct messaging, the campaign discourages passengers from filming dance videos, skits, or music performances… 4 months agoMay 29, 2025
What Infusion Bizz reveals about the future of digital influence On the creator side, a parallel change is underway. With the growing complexity of brand collaborations, many influencers — from… 3 months agoJune 18, 2025
Airbnb’s new playbook features chefs, spas and luxury living to scale up the falling numbers However, this isn’t an expansion strategy, it seems to be a mere claw to get out of the hole they… 4 months agoMay 28, 2025
On the spot with Abhijeet Rajpurohit, COO and co-founder, CloudTV Premium Story TV advertising has come a long way from simply building brand awareness. Today, connected TV (CTV) advertising is creating direct… 4 months agoMay 28, 2025
Blogger’s Park: Consistency is the new charisma Premium Story For business leaders, this is not a communications challenge. It is a systems challenge. AI can generate infinite impressions, simulate… 4 months agoMay 28, 2025
Instamart turns blue, steps out of Swiggy’s shadow Instamart, Swiggy’s quick commerce arm, has unveiled a refreshed brand identity as it moves into a new phase of growth,… 4 months agoMay 27, 2025
PepsiCo joins Formula 1 in a multi-year global sponsorship agreement The tie-up brings together Formula 1’s growing global audience, estimated at 820 million, and PepsiCo’s presence in more than 200… 4 months agoMay 27, 2025
Eggoz – How three men built a multi-crore egg business without owning a farm At the heart of Eggoz’s pitch is a deceptively simple promise: fresher, cleaner, safer eggs. That’s a big deal in… 4 months agoMay 27, 2025
After hours with Ashish Singhal, co-founder, CoinSwitch & Lemonn Premium Story “Work-life balance is something I value deeply. Weekends are devoted to family. Saturdays are usually spent at home, playing with… 4 months agoMay 26, 2025
Chai pe Charcha with BrandWagon Premium Story “When I’m not working, I find immense joy in spending time amidst nature or curling up with a deeply engaging… 4 months agoMay 23, 2025
Enormous trumps large networks to win ‘Creative Agency of the Year’ title Premium Story All was not lost for Leo, however, since the agency took home the Agency of the Year title in the… 4 months agoMay 24, 2025
Ranbir Kapoor stars in health-tech startup GABIT’s smart ring campaign The campaign, which launched this week across digital platforms including YouTube, Instagram, and OTT networks, marks a rare brand endorsement… 4 months agoMay 26, 2025
Shein faces 1M euros fine for a vague ad – In India, greenwash marketing can cost brands up to Rs 50L
