Page 22 of Brand News

From parody news shows and emotional storytelling to practical support and comedic tributes, the campaigns this year struck a chord…

The InMobi Buyer Hub targets a wide range of media buyers, including curators, agencies, brand-direct teams, retail media networks, demand-side…

Almost a century later, the same Ahmedabad became the site of a tragic milestone. On 12 June 2025, a Boeing…

Co-author Prakhar Gupta, aged 25, is an All India Rank-holding Chartered Accountant, IIM Indore Executive Programme alumnus, and a former…

While the increased ad opportunities may open the door for more tailored and niche marketing campaigns, some media buyers remain…

Nearly 72% of the 52 brands surveyed demonstrate a growing preference for long-term influencer partnerships, while 95% of these showed…

As content, commerce, and conversations converge, the pressure on brands to adapt is intensifying. In this interview, Arun Srinivas, director…

Themed “CSR toward Sustainable Growth: Connecting Impact and Innovation”, the conclave will focus on aligning corporate social responsibility (CSR) with…

Under the revised guidelines, content reviewers are now directed to leave up videos unless more than 50% of the material…

The podcast is available on major streaming platforms, including Spotify, Apple Podcasts, Amazon Music, and YouTube.

Trust and credibility were cited by 70% of brands as the main reasons for working with influencers, a sentiment particularly…

The employee experience has stagnated, and managerial visibility has collapsed. What was once compliance-first is now insight-last.

The announcement also comes at a significant diplomatic moment, as ties between India and the Maldives have seen a turnaround…

Rapido, a ride-hailing service platform, has raised Rs 125 crore from Nexus Venture Partners, according to regulatory filings with the…

The new meal, available from June 13, includes a choice between McVeggie® (Xplode) and McChicken® (Xplode) burgers, Golden Pop Fries,…

Luxury handbag brand Ahikoza, backed by Brahm Group, plans offline retail tie-ups and online expansion to tap India’s growing affordable…

However, data alone is insufficient. The real differentiator lies in translating insights into localised interventions—whether in curbing stubble burning or…

With lower commissions and flat fees, Rapido’s new model aims to disrupt the Zomato-Swiggy duopoly