Shubman Gill’s viral Nike glimpse throws shade on Adidas’ Rs 250 cr BCCI contract There is precedent. Back in 2007, Sourav Ganguly was fined for donning a Puma headband when Nike was the official… 3 months agoJuly 9, 2025
‘No Palm Oil’ labels under fire: IFBA calls it a marketing gimmick The association warned that such labelling trends, often amplified on social media, may influence consumers to make food choices that… 3 months agoJuly 9, 2025
On the Spot with Vaibhav Pandit, Founder, Adbhoot What makes this campaign important is that it doesn’t just focus on cancer. 3 months agoJuly 9, 2025
SUPERGAS bets on tech, safety to fuel growth Since starting operations in 1996, the company has built an infrastructure base comprising six import terminals, 22 filling plants, four… 1 month agoAugust 14, 2025
Blogger’s Park: Car buyers are trading up The Indian PV market is experiencing a strong appetite for premium vehicles, which now represent a larger proportion of overall… 3 months agoJuly 10, 2025
BBH India’s Paritosh Srivastava: ‘Creativity will continue to be led by human capital’ amidst AI rise We are among the top digital agencies in the country that owns the complete consumer experience journey for brands looking… 3 months agoJuly 9, 2025
IPL’s valuation hits $18.5B as RCB tops franchise rankings The latest season brought a significant shift in franchise brand rankings. Royal Challengers Bengaluru (RCB) emerged as the most valuable… 3 months agoJuly 8, 2025
Only 12% of Indian creators rely on social media for a living: Report Over half make under 25% of their income from social platforms, with only 12% earning the bulk (75% or more)… 3 months agoJuly 8, 2025
How one word wiped out Bira 91 from the alcohol beverage market, and now it’s fizzing again Bira 91’s parent company, B9 Beverages, found itself in regulatory quicksand after it dropped the word “Private” from its legal… 3 months agoJuly 8, 2025
Birkenstock strikes back: Delhi Court orders raids on fake sandal makers Birkenstock’s complaint named four footwear traders, four manufacturing units, and two unnamed individuals, claiming they were involved in the illegal… 3 months agoJuly 8, 2025
From Re 1 lipsticks to Rs 250Cr liabilities: What went wrong with The Good Glamm Group? It all began in 2017 when Darpan Sanghvi launched MyGlamm, a direct-to-consumer beauty brand backed by French cosmetics major L’Occitane. 3 months agoJuly 7, 2025
JioStar’s Sanjog Gupta named ICC CEO Gupta, a prominent figure in sports broadcasting and digital strategy, joins the ICC from JioStar, where he served as CEO… 3 months agoJuly 7, 2025
FT journalist left media to launch Face Gym, now she’s partnering with Reliance to enter India Founded in London in 2014, FaceGym positions itself as a “facial fitness” brand, a term that signals both its departure… 3 months agoJuly 7, 2025
From unlikely beginnings to unicorn status: Amrit Acharya’s Zetwerk journey The first product of the contract manufacturing unicorn failed, but it managed to beat the odds through a continuous process… 3 months agoJuly 10, 2025
How marketers are trying to maximise the growth potential of rural markets These are just two examples of how brands are tapping growth potential in rural and remote regions. There’s a clear… 3 months agoJuly 7, 2025
Advertisers are battling doom-scrolling syndrome At the same time, the pressure to justify ROI has intensified. With impressions cheaper than ever, the real cost lies… 3 months agoJuly 7, 2025
After hours with Abraham Thomas, CEO, BIG FM My weekdays start early, around 6 am, with a morning walk with my dog, Tigger. After an hour of yoga,… 3 months agoJuly 8, 2025
Myntra doubles down on content strategy with Glamstream The social commerce initiative will offer over 500 hours of content from Bollywood stars and influencers 3 months agoJuly 4, 2025
