The tightrope of moment marketing: Amul’s recent take on the Coldplay fiasco is a cautionary tale in tactical advertising Amul’s cheeky take on the viral Coldplay kiss cam clip has sparked divided opinions, with many calling it tone deaf… 2 months agoJuly 30, 2025
Blogger’s Park: AI has freed up teams to focus on strategy Sitting between customer-facing platforms and the operational backbone, middleware connects everything behind the curtain 2 months agoJuly 30, 2025
‘We refused to play the game their way’ BOULT’s Varun Gupta alleges sabotage by rival brands BOULT co-founder Varun Gupta has alleged that rival brands used intimidation, fake reviews, and employee poaching attempts to derail the… 2 months agoJuly 29, 2025
Mamaearth parent Honasa taps skin-tech, looks beyond beauty vertical Honasa Consumer, the parent company of Mamaearth, is expanding beyond beauty and skincare into high-growth categories like skin care devices.… 2 months agoJuly 29, 2025
Meet Shailesh Jejurikar, the first Indian to lead P&G in its 187-year history Come January 2026, Shailesh Jejurikar will become the first Indian to lead Procter & Gamble in its 187-year history. A… 2 months agoJuly 29, 2025
Reel wisdom: 1975 classics still scripting brand stories Take Sholay. It wasn’t just a movie, it was an experience. At its heart, it is a story of friendship… 2 months agoJuly 29, 2025
Kerala HC bans commercial film shoots in protected forest areas The Kerala High Court has ruled that commercial film shoots are not permissible in wildlife sanctuaries, national parks, or protected… 2 months agoJuly 28, 2025
After Kolhapuris, now Juttis: Prada’s recurring flirtation with Indian footwear sparks outrage Prada has once again come under fire for cultural appropriation, this time for launching high-heeled pumps resembling traditional Indian juttis.… 2 months agoJuly 28, 2025
Dhoni-backed Garuda Aerospace gears up for global exports and market listing Backed by MS Dhoni, Chennai-based Garuda Aerospace has secured an export licence as it prepares to enter global markets and… 2 months agoJuly 28, 2025
Why the NGT is going after Gutkha and Pan Masala companies The National Green Tribunal has sought responses from pollution control bodies over a petition alleging illegal use of plastic packaging… 2 months agoJuly 28, 2025
After hours with Jitin Bhasin, Founder & CEO, SaveIN I start my day at 4 AM. The first half hour is screen-free and silent, just time to breathe and… 2 months agoJuly 28, 2025
Brands tap into ‘Fake Wedding’ trend for unique engagement, but experts advise caution A typical ticket to an event like this is usually priced somewhere between `999 and 3,000 and is sold on… 2 months agoJuly 28, 2025
Nestlé’s branded retail points face a plethora of new challengers The initiative is supported by a workforce that includes a significant number of women and specially-abled individuals. Says Saurabh Makhija,… 2 months agoJuly 28, 2025
Govt ban puts Ullu Digital’s Rs 150 cr IPO in jeopardy Ullu had filed its draft red herring prospectus with the BSE SME platform in February 2025, aiming to raise between… 2 months agoJuly 25, 2025
What happens when AR Rahman and OpenAI team up? Meet Secret Mountain Music maestro AR Rahman has joined hands with OpenAI CEO Sam Altman for Secret Mountain, an ambitious project blending artificial… 2 months agoJuly 25, 2025
India-UK FTA brings cheer to scotch lovers, challenges for domestic premium labels India’s free trade agreement with the UK is set to halve import duties on Scotch whisky and gin, with a… 2 months agoJuly 25, 2025
Prime Video banks on ‘Elevated Storytelling’ as India becomes global growth engine India is unique for a variety of reasons. We launched the Prime Video Mobile Edition and Prime Lite in India… 2 months agoJuly 25, 2025
Restored Guru Dutt classics set for theatrical release The retrospective will feature Pyaasa (1957), Aar Paar (1954), Chaudhvin Ka Chand (1960), Mr. & Mrs. 55 (1955), and Baaz… 2 months agoJuly 24, 2025
