Kriti Sanon’s Hyphen is for dabblers with best of nature and science After co-founding caffeine-led mCaffeine, Tarun Sharma is repurposing the same backend engine to build Hyphen, a skincare brand that blends… 2 months agoAugust 1, 2025
How Divya Deshmukh’s World Cup win could reshape India’s sports endorsement playbook At just 19, Divya Deshmukh’s historic World Cup win has turned her into a breakout star in Indian sport. As… 2 months agoAugust 1, 2025
Ajit Varghese quits JioStar, Mahesh Shetty steps in as revenue head Ajit Varghese has stepped down as Head of Revenue, Entertainment & International at JioStar and is set to join Madison… 2 months agoJuly 31, 2025
At 50, Emami rolls out refreshed brand identity across group The new identity will not be limited to Emami Ltd alone. Each of the diversified businesses within the Emami Group… 2 months agoJuly 31, 2025
Blinkit wants to bring you medicines in minutes Quick commerce platform Blinkit has begun piloting prescription medicine deliveries in select Bengaluru pincodes, expanding beyond over-the-counter drugs. The service… 2 months agoJuly 31, 2025
How Peyush Bansal turned a clear gap into Lenskart—and an IPO Peyush Bansal’s Lenskart, which began as an online contact lens seller in 2010, is now gearing up for a Rs… 2 months agoJuly 31, 2025
‘Failing to succeed helped us succeed’: Suresh Narayanan on leading Nestlé India through crisis and comeback Suresh Narayanan, outgoing CMD of Nestlé India, reflects on how the 2015 Maggi crisis became a catalyst for the company’s… 2 months agoJuly 30, 2025
BioAgeSense brings brand-first approach to AI wellness tools The approach reflects a broader trend in the wellness sector, where product design and brand positioning are increasingly developed in… 1 month agoAugust 13, 2025
MS Dhoni joins Acko as investor and brand ambassador Cricket legend M.S. Dhoni has taken a personal stake in tech‑led insurer Acko and will front its next wave of campaigns.… 2 months agoJuly 30, 2025
‘Biggest risk is looking tone deaf or opportunistic’ – Ifs and buts of moment marketing A stolen kiss at a Coldplay concert turned into a marketing frenzy. As the Astronomer CEO’s scandal lit up the… 2 months agoJuly 30, 2025
Lenskart acquires 80% stake in Spain’s Meller for Rs 407 cr ahead of IPO Eyewear retailer Lenskart has acquired an 80% stake in Spanish brand Meller for Rs 407 crore as part of its… 2 months agoJuly 30, 2025
Boult’s co-founder alleges industry bias Boult CEO Varun Gupta has accused industry giants of anti-competitive tactics, including retail sabotage and planted reviews, aimed at stifling… 2 months agoJuly 30, 2025
The tightrope of moment marketing: Amul’s recent take on the Coldplay fiasco is a cautionary tale in tactical advertising Amul’s cheeky take on the viral Coldplay kiss cam clip has sparked divided opinions, with many calling it tone deaf… 2 months agoJuly 30, 2025
Blogger’s Park: AI has freed up teams to focus on strategy Sitting between customer-facing platforms and the operational backbone, middleware connects everything behind the curtain 2 months agoJuly 30, 2025
‘We refused to play the game their way’ BOULT’s Varun Gupta alleges sabotage by rival brands BOULT co-founder Varun Gupta has alleged that rival brands used intimidation, fake reviews, and employee poaching attempts to derail the… 2 months agoJuly 29, 2025
Mamaearth parent Honasa taps skin-tech, looks beyond beauty vertical Honasa Consumer, the parent company of Mamaearth, is expanding beyond beauty and skincare into high-growth categories like skin care devices.… 2 months agoJuly 29, 2025
Meet Shailesh Jejurikar, the first Indian to lead P&G in its 187-year history Come January 2026, Shailesh Jejurikar will become the first Indian to lead Procter & Gamble in its 187-year history. A… 2 months agoJuly 29, 2025
Reel wisdom: 1975 classics still scripting brand stories Take Sholay. It wasn’t just a movie, it was an experience. At its heart, it is a story of friendship… 2 months agoJuly 29, 2025
